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Built in phases, over years
Rather than a one-off shoot, we grew the library in deliberate phases, each building on the last. Over multiple years we have captured all three properties, their signature events, and the people who make Miraval what it is, producing 87 video deliverables and 145 photo assets so far.
Foundation
We captured each property (Tucson, Austin &Â Berkshires) and service in depth to deliver cinematic property tours and a scripted brand film. This first layer brought viewers into the full range of experiences a guest could have at Miraval, and became the base every later phase would draw from.
Remix and reach
We remixed that footage to speak to specific guest audiences, telling stories built around their needs and hopes. We also captured events, brand partnerships, and fireside chats through the year, then adapted it all into paid ads and social content to extend the value of every shoot.
Personal
Staff profiles connected future guests to the experts who would guide them onsite, building trust through their backgrounds and approach. Guided classes let anyone experience Miraval's mindfulness styles from home, and branded animation added variety while reflecting the brand's colors, characters, and feel.
Take-home
Our most recent work extends the experience beyond the visit. A sound library and guided meditations let guests continue their journey on their own, website tutorials answer common questions and guide bookings, and longform films on group and corporate retreats live on the site, in sales conversations, and as social cutdowns.
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