What does a video production company do?
A video production company manages every stage of creating professional video — from strategy and scripting through filming, editing, and delivery. Full-service companies like INDIRAP handle concept development, on-camera production, post-production, motion graphics, sound design, and distribution-ready formatting.
What types of video does INDIRAP produce?
Corporate videos, brand films, real estate property tours, social media content, short-form reels, paid social ads, training videos, event coverage, executive profiles, and product launch videos. Ongoing content programs are available through the Content Engine and Content Kit.
Do you produce video nationwide or only in Chicago?
INDIRAP is based in Chicago and produces video nationwide. We have shot in 40-plus states, traveling with our own crew or hiring vetted local partners depending on the project, whichever delivers the best result for the budget.
HOWÂ MUCHÂ DOESÂ VIDEOÂ PRODUCTIONÂ COST?
As a guide, a 60 to 90 second brand video typically falls in the $4,000 to $15,000 range, a high-end animated explainer runs $5,000 to $17,500, and a live-action commercial campaign can run $12,500 to $25,000 and up. Beyond one-off projects, we package video three ways:the Content Kit is a fixed-scope video package that captures a full library of assets in a single production; the Content Engine is an ongoing video production retainer that keeps your content calendar full month over month; and our Social Media content program is an ongoing engagement for always-on short-form and posting. Every INDIRAP proposal is itemized, soyou know exactly what you are paying for, with no padding and no surprises.
Do you handle video distribution and paid promotion?
Yes. INDIRAP manages the full lifecycle of video content — from strategy and production through distribution and paid amplification. We optimize video for search (YouTube SEO, video AEO, schema markup, transcripts) and run paid campaigns on YouTube, Meta, and other platforms to ensure your content reaches the right audience. Production without distribution is only half the job.
What deliverables do I get from a video shoot?
Standard delivery includes the master cut in your hero ratio (usually 16:9), platform-native cutdowns (9:16 for Reels, TikTok, and Shorts, 1:1 for feed, 4:5 for Instagram and LinkedIn), captioned versions, and stills pulled from the shoot. Raw footage is available on request.
Do you offer ongoing video marketing packages or just one-off projects?
Both. Most of our enterprise clients work with us through an ongoing content program, the Content Engine for always-on production or the Content Kit for high-volume sprints. Standalone projects are also welcome, and they often turn into programs once the first piece performs.
What is brand video production?
Brand video production is the creation of story-driven video content designed to communicate a company's identity, values, and voice to an external audience. Unlike corporate video which typically serves internal objectives like training or communications — brand video is built for customers, followers, and potential buyers. Common formats include brand films, founder stories, product launch videos, homepage hero content, and campaign video.
What's the difference between brand video production and corporate video production?
Corporate video production is built around internal business objectives: training, communications, executive messaging, and event documentation. Brand video production is built for external audiences, with the goal of shaping how a consumer or buyer perceives and connects with a brand. Many companies need both: INDIRAP produces across all formats under one roof.
How long does a video production project take?
A typical project takes 1 to 3 weeks for live action and 2 to 3 weeks for animation, from kickoff to delivery. Larger campaigns, multi-shoot productions, and episodic content run 4 to 8 weeks. Rush timelines are possible, and we have turned national broadcast spots in 96 hours.