The LiM team came to INDIRAP with an amazing brand, but no online presence or experience with brand marketing. We started from the ground up to build the LiM method’s content, reputation and digital presence - which, although challenging, also came with the benefit of having cohesive, end-to-end control. 

LiM had everything going for them - an audience that was hungry for solutions, a system centered around a professional grade product and a research-backed, effective process, easy to set up and perform at home, a team passionate about what they do. The main concern the team brought to our attention was the taboo of the issue they addressed: women’s unrinary incontinence. Although widely experienced, the problem is not often discussed publicly, and many women feel awkward, stuck, or even disillusioned about seeking a solution. We needed to capture our audience, dispelling any shame or embarrassment in favor of empowerment, real results and the acknowledgement that incontinence is common, but not something women should have to deal with!

We began with our video content, including the key series: tutorial videos customers would be following along at home.

Changensuring the LiM Method could bring any user through their process, We decided upon animated videos with voice over scripts. This style not only gave us the ability to create engaging visuals that capture audiences without previous resources, it was a fantastic method to represent a diverse range of people, and allowed us to visually show situations, platforms, and themes that would otherwise be difficult to show or would require frequent updates to stay relevant.

This strategy also provided flexibility to be easily updated in the future, as our voice over artists remained available moving forward, and animation can be edited without continuity concerns or needing to schedule further production.