Video tells a story faster than text or images ever could. For companies in Chicago, it's become a go-to method for communicating ideas clearly. You can use videos to show how a service works or support sales conversations. Internally, company videos can help build team alignment, too.

Corporate video production in Chicago has evolved into a strategic function. Businesses want video content that fits into their systems, not just their screens. They need visuals that reflect their values and messaging that feels on point. The result is a stronger connection with the people who matter, including customers, employees, and partners.

INDIRAP helps produce company videos Chicago that serve a purpose. Each project is built around long-term use, so the final product works as hard as the people behind it.

How to Use Corporate Videos to Showcase Your Team, Values, and Services

Corporate video production Chicago has a lot to do with showing people what your business is made of. These videos can reflect your internal culture, your values, and the quality of your service in a way that no static website or presentation ever could.

Start with your team. A well-produced team spotlight video helps potential clients and partners see the people behind the brand. For example, On uses a video to introduce its tech team.

More importantly, it humanizes your company and shows that your work is driven by people who care. These videos don't have to be overproduced or overly scripted. You can use a few honest soundbites coupled with thoughtful editing and strong visuals to set the mark.

Chicago companies use this type of video to support recruitment, build trust with clients, and set themselves apart in industries that rely on relationships. Here's an example of a stellar recruitment video "me&u" has created.

Besides your team, you also need to think about values. Your company's beliefs and purpose guide every decision you make, and video is a direct way to communicate them.

It can be a simple founder video explaining why the company exists or a behind-the-scenes look at how your team approaches challenges. For B2B organizations, this kind of messaging often gets buried in dense copy. Video brings it to the surface in an engaging way.

Corporate video production Chicago has become an important tool to explain processes and highlight results for B2B services. An explainer or service overview can replace hours of sales calls, especially when it's aligned with your brand's tone and visual style. Bolt has done a great job of creating such a video.

You can add testimonials or client stories to strengthen your message even more. These are the kinds of company videos that give decision-makers what they need.

Each of these video types serves a different purpose, but they work best together. They create a more complete view of your business and give people multiple ways to connect with what you do.

6 Types of Corporate Company Videos Chicago

Corporate videos are often thought of in terms of branding or advertising. However, they serve many more roles across a business, including internal communication, onboarding, recruitment, and client education. These videos create consistency and build clarity around business operations.

Here are some types of corporate videos INDIRAP has helped businesses create in Chicago.

1. Internal Communication Videos

One of the most practical uses for corporate video production in Chicago is internal messaging. When teams are spread across offices, time zones, or even just busy calendars, video makes communication easier and more direct.

Leadership announcements, quarterly updates, and new policy rollouts are the kinds of messages that can get lost in long emails or forgotten in Slack threads. A short, well-shot message from a company leader can drive alignment faster than a written memo. It also helps add tone and emotion, which are easy to misread in text. For example, Lakeshore College shares quarterly update videos to keep its students up to date.

These videos are best used for company-wide updates, change management, or any message that affects culture or strategy. You can post them to your internal portal or share them via email. It even helps to play them at all-hands meetings to bring everyone onto the same page.

The key to making these videos work is using a clear message and professional production quality. People are more likely to watch and remember something that looks polished.

2. Recruitment Videos

Recruitment videos are your chance to speak directly to potential hires before they apply. They allow you to share what the workplace looks like, how your team interacts, and what the day-to-day feels like.

For companies in Chicago competing for top talent, especially in competitive fields like tech, real estate, or healthcare, these videos give your employer brand a stronger edge.

The most effective recruitment videos show a real sense of personality. Highlight team members, show the work environment, and let people speak in their own words.

Corporate jargon is a no-no in these videos. Instead, you should let employees share their day-to-day experiences. That's what Listrak has done in this video.

These videos often live on careers pages, LinkedIn posts, or recruitment ads. They work especially well when aligned with live job postings.

3. Explainer Videos

Explainer videos simplify complex ideas. They help your audience understand a product, a process, or a service offering.

These videos are typically short, around one to two minutes long, and can be animated, live-action, or a mix of both. They're often used on landing pages, in sales decks, during client pitches, or shared via email marketing.

A good explainer avoids overloading the viewer. It focuses on the problem, shows the solution, and explains the benefit. Too much detail can lose the viewer, so keep it focused and use visuals to make ideas easier to follow. Slack has done a remarkable job of explaining everything the software does in this video.  

In highly technical fields like logistics, software, or financial services, explainer videos can become a huge advantage. They give your sales team a faster way to communicate value and help your customers feel more confident in their understanding of what you offer.

4. Training Videos

Training videos are the quiet workhorses of corporate video production. These don't often get public attention, but they have a massive impact inside a business. Instead of repeating the same instructions over and over, teams can standardize the way they teach tools, processes, and expectations with training video libraries.

They work best when they're broken down into smaller segments. A long, single video won't hold attention.

But a series of short, focused clips makes the material easier to absorb. These videos can live in learning management systems (LMS), internal wikis, or onboarding kits.

5. Case Study and Testimonial Videos

It's one thing to say your product or service works and another to show real clients talking about how it helped them. Testimonial and case study videos build trust, especially in B2B sales cycles.

These videos work best when they focus on outcomes. Show the challenge the client faced and what has changed after working with your team. It's important to let the client speak in their own voice. Avoid heavy scripting as natural delivery makes the story more credible. You can take inspiration from this HubSpot customer testimonial video.

Case study videos often perform well on websites, pitch decks, and sales outreach. They give prospective clients a reason to believe in what you're offering because someone else already does. As a Chicago video production company, INDIRAP specializes in these videos. Check out our process for creating corporate videos.

6. Event Recaps and Company Milestones

Events, launches, anniversaries, or even team-building retreats are moments that deserve to be documented. Event recap videos serve both as internal morale boosters and public-facing content for social media.

They're best used to highlight achievements or create excitement around an initiative. In the B2B space, companies in Chicago often use these videos after conferences or trade shows to recap key moments and create follow-up content for attendees. The TNW Conference aftermovie is a good example here.

They also add life to your brand presence online. At INDIRAP, we edit these company videos Chicago with music and energy that matches the tone of the event.

Why a Strategy-First Approach Matters in Corporate Video Production

While many people think great video starts with cameras, at INDIRAP, we realize that purpose is the main driver. Too often, companies jump into production without fully defining what the video is supposed to do, who it's for, what it's saying, and how it fits into the brand's broader message. That's why the best results come from a strategy-first approach.

A Chicago video production company should begin by understanding how the content will function inside your business. For example, do you want the video to explain a service or attract talent? Every goal calls for a different tone and style. The distribution method will also differ, as we've explained in our Video Monetization and Distribution Playbook.

Brand alignment is a huge part of this process. Your company's personality, such as how it looks, sounds, and feels, should be reflected in every frame of the video you create.  

That means choosing music, visuals, language, and pacing that match what people already expect from your brand. For some, that might mean energetic social clips, and for others, it's a calm, polished service overview. At INDIRAP, we decide on these elements based on the brand's personality and voice.

The aforementioned approach is especially important for businesses using video across multiple departments. It's important that the tone is consistent across the company videos Chicago.

Company videos in Chicago work best when they're treated like business tools, not just creative projects. This way, they live beyond a single campaign or announcement and become part of the brand's identity.

At INDIRAP, we create a style guide for our clients so that every video we create fits seamlessly into their larger system. INDIRAP's corporate video production Chicago process combines strategy, production, brand thinking, editing, and distribution. As a result, our clients get company videos that look good and work well across all platforms.

Building a Master Class and Social Media Presence with INDIRAP: The Pistils & Pollen Campaign

Pistils & Pollen is a plant shop and community where plant lovers learn, connect, and feel supported. James, the founder and face of the brand, has a gift for making plant care feel approachable. He came to INDIRAP with a clear goal to build a high-quality Master Class that would empower new plant parents and share his knowledge.

James had spent years creating his own content, sometimes solo, sometimes with help, but he wasn't seeing the kind of growth or engagement he wanted on social media. He had strong ideas, deep expertise, and a loyal audience, but he needed a Chicago video production partner who could help him organize everything he was already doing.

Our first step was to bring the Master Class to life. We sat down to talk through each lesson. From scripting to shotlists to camera coaching, we helped shape each class into something clear and built for the screen.

Filming took place at a Conservatory, a space full of life that matched the tone of the lessons. Once production wrapped, we didn't stop there. The course launch needed traction, so we developed a complete rollout plan.

That included paid campaigns, email marketing, landing pages, and a steady stream of content to draw people in. But more importantly, it sparked a bigger conversation about how James could use his online presence to keep growing his brand long after the Master Class aired.

From that point forward, we've worked with James every month to build a strong, consistent social strategy. We helped plan and produce content that showed his personality and highlighted upcoming classes and merch drops. As evident from this example, with INDIRAP, company videos Chicago create a path to long-term impact and growth.

Book a free, no-obligation Discovery Call today to bring your brand story to life with professional video from INDIRAP.