Ever struggled through a dense article on quantum mechanics? If yes, how about a video that takes you by the hand and guides you through the mind-bending world of this rather complicated subject?
We bet what previously felt intimidating suddenly feels like a piece of cake.
Humans are all wired differently. While some have a knack for tech, others need a visual nudge to comprehend technical concepts. After all, left and right brain dominance is a thing.
This is where tech explainer videos can help. They’re the Rosetta Stone of complicated concepts, translating the cryptic language of tech into something we all can understand.
They make us experience. They stir our senses and spark our imaginations. They’re lively and engaging, and they don’t just tell (unlike text); they show! Could it get any better?
Tech explainer videos explain complex things in a simple way, using visuals and easy-to-understand language.
Say you’re trying to understand how your phone works and what on earth “cloud computing” means. Instead of going through a complicated manual or a boring textbook, you watch a short video that breaks down the concepts for you, step by step.
These videos exist because technical concepts can be like tangled knots in our brains. They’re hard to comprehend and even harder to explain to others. However, a good explainer video allows experts to simplify these concepts. This makes them accessible to anyone, regardless of their background or expertise.
Think about it: not everyone has a computer science degree or a knack for comprehending complex jargon. Tech explainer videos turn these concepts into bite-sized pieces that everyone can digest. Plus, they’re fun to watch, which makes learning less intimidating and more enjoyable.
Research tells us that 90% of information absorbed by the brain is visual. Videos ramp up these visuals through voice-overs, emotions, sound, and all those extra bits that make them even more engaging.
Here are a few video types to turn to next time you find yourself scratching your head over a technical term or struggling to wrap your mind around a new technology.
Animated tech explainer videos are the Pablo Picasso of explanations. They use colorful visuals, lively characters, and compelling storytelling to bring complex concepts to life.
Instead of staring at a wall of text or a boring PowerPoint presentation, you’re treated to a mini-movie that grabs your attention and refuses to let go.
What makes them so intriguing is their ability to take you on a journey. For instance, if you want to learn about quantum computing, a topic that makes even the most seasoned technies break a sweat, simply watch an animated video. It will take you to a world where qubits and algorithms will feel a lot easier.
So, when you pair a tech-based explanation with eye-catching animations, you can create a learning experience that sticks in your mind long after the video ends.
Take inspiration from Kurzgesagt. They’re known for simplifying complex topics and turning them into captivating animated videos. Here’s an animated video from Kuzgesagt explaining Quantum Computers.
Science ABC also did a fairly good job explaining a technical topic through an animated video.
Whiteboard animations are like watching an artist at work, except they use markers and a whiteboard instead of paintbrushes and canvas. These types of videos became a thing in 2005, and since then, numerous brands have embraced them.
They involve a hand gliding across a blank surface, sketching out diagrams, doodles, and text. This transforms into a visual story that’s both mesmerizing and enlightening.
There’s something compelling about watching a drawing come to life right before your eyes. As the hand moves, your attention is drawn to every line and curve, making it impossible to look away.
Here’s an example of whiteboard animation from Jena Studio.
Instead of drowning the viewers in technical jargon, they used the power of whiteboard animation to make AI concepts crystal clear. This gives you a comprehensive understanding that goes beyond surface level explanations and keeps you hooked till the end.
When was the last time you were moved to action by a dry PowerPoint presentation or a list of bullet points? Now, compare that feeling you get when you’re swept up in a gripping story that speaks to your heart and soul. We bet the difference is like night and day. That’s how narrative storytelling works.
It is the oldest form of communication known to humankind. It’s how we’ve been sharing our experiences, passing down wisdom, and making sense of the world since the dawn of time.
At its core, narrative storytelling is about sharing a compelling tale that captivates the audience and leaves them wanting more. It is capable of evoking powerful emotions and sparking our imagination.
Take a page out of TedTalk’s book. They often feature experts breaking down complex topics into easy-to-understand concepts.
In this video, Microsoft AI CEO Mustafa Suleyman explains AI and where we’re headed with it.
His narration simplified an otherwise technical topic.
Instead of reading about how something works, live-action demonstrations allow you to witness it right before your eyes. Whether it’s showcasing the latest gadget or demonstrating a scientific experiment, such explainer videos for tech bring concepts to life in a tangible and engaging way.
They include an element of excitement and unpredictability that you just can’t replicate with computer-generated graphics.
Consider a company like “TechFusion,” for instance. It is known for creating live-action demonstrations that showcase the capabilities of cutting-edge tech products. The brand knows how to grab and hold your attention until the end.
Stimulation-based explainer video tech allows you to step into a virtual reality where you can experience complex concepts firsthand. Instead of relying on words or visuals alone, these explanations engage your senses to create a fully immersive learning experience.
Whether it’s simulating a scientific experiment or exploring a virtual world, these explanations allow you to interact with the subject matter in an educational and entertaining way.
They blur the lines between reality and imagination. So, instead of passively consuming information, you’re actively participating in the learning process, which feels like an adventure.
NASA stands out with its simulation-based explainer videos.
It creates an immersive visualization experience to explain complicated tech topics and make them understandable to a broader audience.
Screen recordings are the digital snapshots of your computer screen that capture every click, scroll, and keystroke in real-time. Whether you’re demonstrating a software tutorial, showcasing a digital workflow, or troubleshooting a technical issue, they allow you to provide a step-by-step visual guide to whatever you’re doing.
What makes them useful is their ability to capture the entire user experience from start to finish. You can showcase to your audience exactly what you’re doing on your screen, making it easier for them to follow along and understand.
TechTales can be taken as an example. They created a 3D animated video using ChatGPT, a sophisticated AI language model.
As the video plays, you see the mouse cursor clicking through the steps, selecting options, and typing in the prompt, all while GPT produces the video. If you want to explain to your audience how a certain software works, there cannot be a better way than screen recordings.
Interview-based tech explainer videos make you feel like you’re sitting with an expert over a cup of coffee, where they explain complex topics in a conversational and accessible manner. What makes this approach compelling is its human touch.
It allows you to tap into the insights of people who’ve dedicated their lives to mastering their fields. This allows you to not only understand the subject matter but also benefit from their unique perspective and expertise.
You can draw inspiration from Cake DeFi’s interview-based explainer video. The platform acts as a secure bridge into the world of decentralized finance (DeFi) for traditional financial institutions.
When it set out to rock the Singapore FinTech Festival 2022, it blended a live interview with a dash of 2.5D animation.
So, consider exploring interview-based explanations next time you seek to learn something new. With the right insights, you can discover invaluable wisdom and gain fresh perspectives.
Case studies are one of the best tech explainer videos. They offer real-life success stories that provide valuable insights into the kind of challenges businesses face, how they overcome them and achieve remarkable success.
Instead of relying on hypothetical scenarios or abstract theories, case studies offer concrete examples of strategies in action. This makes them a helpful resource for learning and inspiration.
The best part about these videos is their authenticity. Digging into the experiences of actual companies and individuals, you gain a firsthand understanding of what works, what doesn’t, and why.
Whether you want to analyze a marketing campaign or explore a company’s growth trajectory, these videos provide a window into the inner workings of businesses. One iconic example of a case study is Apple’s journey from humble beginnings to a trillion-dollar tech giant.
This storied evolution showcases Apple’s commitment to innovation, resilience, and visionary leadership. Anyone watching the video can discover the key milestones, important decisions, and transformative moments that have shaped the company’s trajectory over the years.
Imagine words swirling, twirling, and morphing across the screen, choreographed to the rhythm of music or voice-over. That’s what Kinetic Typography is about. It creates a mesmerizing spectacle that engages both the eyes and the mind. Such tech explainer videos breathe life into even the most boring texts.
Its ability to convey emotion, tone, and meaning through movement is truly extraordinary. This allows video makers to evoke a wide range of sensations, from excitement to joy and drama to suspense, in an intellectually stimulating and visually appealing way.
However, this form of video isn’t restricted to aesthetics. It’s a versatile tool for communication and storytelling. Here’s an example:
So, if you seek to make a statement through your video, consider leveraging the power of Kinetic Typography. These videos leave a lasting impression on your audience and ignite a sense of inspiration.
Comparison tech explainer videos are the virtual showdowns between two contenders where their strengths and weaknesses are laid bare for all to see.
Whether it’s pitting two software programs against each other or comparing features of competing products, these videos offer a side-by-side analysis that helps viewers make informed decisions.
You no longer need to go through endless reviews or spec sheets. Instead, you can see the difference between the two options laid out in real-time. This makes it easier to weigh the pros and cons and choose the best fit for your needs.
Here’s a video by Tech Gear Talk comparing iPad 9 vs iPad 10.
The detailed breakdown of features, performance, and design elements gives a comprehensive understanding of how both devices work and which can be a better option.
Motion graphics explainer videos lean on movement and visual rhythm. This format works well for topics that rely on flow and structure, such as data pipelines, software architecture, SaaS pricing logic, cybersecurity layers, blockchain transactions, or fintech systems.
Static visuals often fall short here, while motion adds context without spelling everything out. Another benefit of animated motion explainer videos is their pacing. Information appears when it’s needed and disappears when it’s not. Viewers are not forced to stare at cluttered screens or decode dense slides.
Here’s a good example of such a video from What a Story.
Brands often turn to motion graphics when they want something professional-looking but flexible without filming or using any actors. These videos simply contain clean visuals that can grow or change as the product evolves.
Product walkthrough explainer videos show people exactly how a tool works from the inside, with menus opening and features appearing in sequence. This style is especially useful for apps, platforms, dashboards, browser tools, and SaaS products. Viewers want to see the interface, not read about it. A walkthrough answers all their questions.
This video for the Spacetti app is a good example.
These videos also pull double duty. They help with onboarding, product sales demos, support content, and product launches. One well-made walkthrough can live on a website, inside an app, in emails, and across social channels.
Videos breathe life into daunting tech-related topics. Since technology is advancing at the speed of light, tech explainer videos are a great way to stay enlightened and make informed decisions. And in a world where knowledge is key, that’s something truly invaluable!
We hope the above tech explainer video examples helped you get started with your journey. Make sure to focus on complex topics and try to simplify them as much as possible.
And if you need any assistance in tech explainer video generation, partner with a video production company like INDIRAP to simplify the process. With INDIRAP’s full-funnel approach to video marketing, you’ll get all tech explainer video services, from scripting to editing, in the same place. Book a strategy call with us to get started.
Most viewers stay engaged with explainer videos that run between 60 and 120 seconds. That window gives enough time to explain the idea without losing focus or overwhelming people with too much information at once.
Many companies use them for onboarding, training, and process education. A short video can save hours of repeated explanations and keep everyone aligned, especially when teams work remotely or across different time zones.
The cost of creating a tech explainer video depends on its complexity and the purpose you’re making it for. Simple screen recordings cost very little, while animated or motion-heavy videos require more time and skill. It’s best to start small and then invest more once you see how video improves audience understanding.
They work well on websites, landing pages, product pages, help centers, social platforms, and email campaigns. Place them where users already have questions to make the content feel helpful rather than promotional.
They do, as long as the video focuses on the main ideas instead of every detail. Strong explainers introduce concepts gradually and help viewers grasp how parts connect. If you add motion or animation to the explainer, it can further seem less like a lecture and more like a helpful video.
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