8 Viral Short Form Video Trends for Marketers in 2024

Do you prefer watching short or long videos? Statistics show that videos with lengths of less than 90 seconds keep almost 50% of viewers watching. And we can't blame them. 

The constant rush and the people’s shrinking attention span are a few of the reasons for this popularity. Nowadays, people prefer digestible, shareable, and entertaining content that long videos fail to offer. 

No wonder more than 50% of marketers on social media platforms use short-form videos in their marketing strategies. This demand has resulted in various short form video trends that help make any content go viral. 

Therefore, if you want your brand's content to spread like wildfire, here are some amazing short form video trends 2024 to look forward to. 

What Are Short Form Videos? 

A short-form video is content that is not more than 90 seconds long and not less than five seconds. The reason behind these videos being short is viewers' limited attention span. 

With a busy lifestyle and several options available to explore online, people prefer quick and easy-to-digest content. How many times have you skipped a video after only watching it for a few seconds? Long videos tend to get boring. 

When you have similar things to watch online, you prefer those that don't take up much of your time.

A good short-form video has solid content, picturization, music, and quality, all covered perfectly within a 90-second or lesser duration. 

Benefits of Short-Form Video 

The popularity of short-form videos is undeniable. But what makes them so much in demand? Here are the benefits of these videos that marketers globally wish to reap. 

These Videos Elevate Engagement

Studies show that the average attention span has dropped to 8.25 seconds from 12 seconds in 2000. This suggests that short content aligns well with the ability of most of the audience to focus. 

People find it easy to engage with short and precise videos compared to long ones or those with static images. Plus, it is proven that short-form videos receive the most likes, comments, and shares. 

They Are Easily Understood

In today’s world, bite-sized information usually prevails over long documentaries and studies. People like watching summarized content that helps them understand the context clearly. 

This is why short-form videos easily retain viewers' attention. The featured information is easily digestible, and anyone can watch such videos completely before moving on to the next one. 

Short Form Videos Generate Good SEO Results

While long-form video content has its place, short-form videos are definitely the way to go when it comes to appearing on top of search engine results. 

Such videos are not only preferred by the audience, but also by Google and similar search engines. 

The short form video content trends can help optimize your content, convincing people to keep scrolling through your offerings. You can also incorporate these videos in your email campaign, making them reach an impressive number of viewers. 

They Support Easy Content Repurposing

Many social platforms don't support long videos. That's because such content loses value with time. Also, you can't repurpose it in many ways. 

However, short-form videos can be incorporated into stories and reels. Similarly, they can be mixed with similar videos to make new, wholesome content for viewing. You can also post these short videos with slight modifications on several social networks at a point. 

Short Videos Yield Excellent Rate On Investment 

Marketers like short-form videos because of their high conversion rates, which generate excellent rates of investment from the content. 

The global average for video consumption is around 17 hours per week. If you are a successful marketer but not benefiting from this stat, know that you are missing out on a great marketing opportunity to reach your audience. 

Therefore, before it is too late, hop on to the short-form video content trends bandwagon. 

Need some guidance? Keep reading as we explore ten short form video trends in detail. 

8 Short Form Video Trends for You

Before you start reading, here is a disclaimer. While all these trends are making waves, they may not always be suitable for your brand. 

It is important to choose short-form video trends that represent your campaign’s value and resonate with your brand. Otherwise, they will definitely fire back. 

Here are 8 viral short-form video trends: 

1. ASMR Videos 

ASMR videos are one of the most growing and massive trends on YouTube and other social media platforms. As the most intriguing short form video marketing trend, ASMR videos cater to a large audience, including adults and even kids. There are around 5.2 million ASMR videos on YouTube, coming from different corners of the globe. 

So, what do these short-form videos feature? 

ASMR stands for Autonomous Sensory Meridian Response. This refers to the feeling viewers get when they watch an amazing, stimulating video. 

Many people describe the feeling as 'tingles' that run through their spine. Some claim that watching these videos can even make them sleep.

Need inspiration? Take a look at this one-minute video with 1.3M views. 

Created with nothing but just a few mics and objects, this short form video truly captures the viewer’s attention. 

2. Behind the Scene Videos

Another one of the most viral short form video trends is behind-the-scenes clips. So, what do they cover? 

Whether you run a brand or are a content creator, behind-the-scenes videos help create a strong sense of connection with your viewers. These videos also spark curiosity that elevates their viewership even further. 

The behind-the-scenes trend is popular as it highlights all the hard work and creativity that goes into making a popular video. Such videos, when created in a short-form format, are easily shareable, transforming more viewers into your company’s advocates. 

When following this trend, make sure to capture all the candid moments during the making of a video. Also, add music to make it sound captivating. Behind-the-scenes videos shouldn't be more than a minute long and must only give a small teaser to the main ad. 

Watch this behind-the-scenes short video by Chanel. 

Featuring celebrities, amazing locations, and lots of drama, this video truly reflects the same charm as this famous brand. 

3. User-generated Video Content 

This popular short-form video format is definitely trending because it can make your viewers your brand’s new creators. 

This trend allows users to create videos featuring your brand products to make them more likable among the masses. This video format is the best way to create buzz around a newly launched or even an existing product. It also helps foster closer bonds with your audience and captivate the attention of new viewers. 

You can conveniently capitalize on this trend by following a few steps. 

  • Start by inviting your followers to create short video trends on this concept. 
  • Share your campaign’s theme with them, which can be trend or seasonal-related. 
  • Collect all the user-generated videos and repost them on your social media pages. 
  • Interact with your engaging followers on messages or comments. 
  • If possible, request influencers or celebrities also to join this trend. 

If you haven't created a user-generated short-form video, hop on this trend by taking inspiration from Dolan. The 30-second video shows Dolan employees capturing everything they do in their free time. 

With this short, wholesome clip, Dolan announced an off on Sundays for their employees and demonstrated its reason. 

4. Product Teasers

In this list of short form video trends, product teasers are definitely the hype these days. They are a great way to develop excitement for an upcoming product or service. 

These videos are no more than 20 to 30 seconds long and are designed to create curiosity. If you want to design a product teaser, ensure the format is suitable for the right platform.

For instance, the best places to post these videos are TikTok, Facebook stories, Instagram reels, and YouTube shorts. 

When creating these videos, make sure to consider a few things. 

  • Incorporate an element of persuasiveness. The best videos are those that persuade viewers to think.
  • Use the right music to convey the right emotions.
  • Include a compelling message within or at the end of the video. 
  • Keep it short and simple. But don't forget to add a classy touch. 

There are many product teasers to get an idea. Take a look at this one by The Baby’s Brew. 

The music, picturization, and graphics all blend perfectly together. 

5. Challenges 

As part of the viral short form video trends, challenges have always been a favorite of the masses. As per a report, brand challenges are marked as one of the most effective short-form video trends 2024

But why? They encourage the audience to create and then share videos featuring their response to a prompt or participation in a viral trend. 

You may have seen many popular celebrities and influencers participating in brand challenges. For instance, in this short-form video, Bill Gates captures his take on the ALS Ice Bucket Challenge, which spread like wildfire globally. 

6. Influencer Ads 

2024 is definitely going to be an amazing year for the digital space. With influencer marketing growing exponentially, there is no doubt about it taking over social media platforms. In fact, influencer campaigns are also on the rise, with short-form videos being an integral part of them. 

That's because these videos give the campaigns more edge while adding authenticity to influencer ads. 

Also, your brand can always benefit from working with influencers. They can help your company gain exposure in exchange for earnings. 

If you want to try this trend in 2024, 

  • Find an influencer that is relevant to your niche
  • Check if their values align with your brand’s
  • Share your ideas and collaborate, but ensure that you and the influencer are on the same page.

7. Customer Testimonials 

Customer testimonials never get old. They are always on trend because nothing is better than your brand’s consumers praising your product or service to a large audience. Such short-form videos reflect authenticity, which is why they are always preferred by marketers. 

For such videos to create an impact, you should invite your existing customers to face a camera and share their experiences regarding your brand. Keep all the testimonials upbeat and quick. Besides, don't let them be scripted because that would easily kill their purpose. 

Edit multiple testimonials and combine them in a short video. To create an attractive short-form video, play around with themes and formats to create a creative masterpiece. 

Before you start working on this trend, take a look at this clean and basic customer testimonials video featured by Ascender HCM. 

While it is just a minute long, it captures the message of all customers pretty well. 

8. Explainer Videos

Short-form video trends aren't going anywhere, and so are explainer videos. They are a great way to simplify complicated concepts and communicate them to the right audience. By incorporating education into their marketing plan, brands can definitely generate more leads while building solid loyalty. 

However, don’t follow this trend without any know-how. For your short-form explainer videos to truly create a powerful impact, they must be: 

  • Well-researched, as there is no room for error here
  • Designed to spark curiosity so your audience feels encouraged to find out more about your brand
  • Well-curated to help your audience make a wise decision
  • Captivating to indulge the viewers till the end

It is very challenging to create a good explainer video, but there are many great ideas on the Internet that can help. 

For instance, this explainer video created by Vidico for a B2B business combines animations with incredible sounds and colors to create a visual delight. The script is just right to support a one-minute educational video. 

Conclusion 

Now that you know all about the top short form video trends of 2024, which one would you be following for your brand? Whichever option you choose, make sure to know your objective first and then engage your viewers within the first few seconds using your quality content. That's the trick! 

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July 14, 2024

8 Viral Short Form Video Trends for Marketers in 2024

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Video content

Do you prefer watching short or long videos? Statistics show that videos with lengths of less than 90 seconds keep almost 50% of viewers watching. And we can't blame them. 

The constant rush and the people’s shrinking attention span are a few of the reasons for this popularity. Nowadays, people prefer digestible, shareable, and entertaining content that long videos fail to offer. 

No wonder more than 50% of marketers on social media platforms use short-form videos in their marketing strategies. This demand has resulted in various short form video trends that help make any content go viral. 

Therefore, if you want your brand's content to spread like wildfire, here are some amazing short form video trends 2024 to look forward to. 

What Are Short Form Videos? 

A short-form video is content that is not more than 90 seconds long and not less than five seconds. The reason behind these videos being short is viewers' limited attention span. 

With a busy lifestyle and several options available to explore online, people prefer quick and easy-to-digest content. How many times have you skipped a video after only watching it for a few seconds? Long videos tend to get boring. 

When you have similar things to watch online, you prefer those that don't take up much of your time.

A good short-form video has solid content, picturization, music, and quality, all covered perfectly within a 90-second or lesser duration. 

Benefits of Short-Form Video 

The popularity of short-form videos is undeniable. But what makes them so much in demand? Here are the benefits of these videos that marketers globally wish to reap. 

These Videos Elevate Engagement

Studies show that the average attention span has dropped to 8.25 seconds from 12 seconds in 2000. This suggests that short content aligns well with the ability of most of the audience to focus. 

People find it easy to engage with short and precise videos compared to long ones or those with static images. Plus, it is proven that short-form videos receive the most likes, comments, and shares. 

They Are Easily Understood

In today’s world, bite-sized information usually prevails over long documentaries and studies. People like watching summarized content that helps them understand the context clearly. 

This is why short-form videos easily retain viewers' attention. The featured information is easily digestible, and anyone can watch such videos completely before moving on to the next one. 

Short Form Videos Generate Good SEO Results

While long-form video content has its place, short-form videos are definitely the way to go when it comes to appearing on top of search engine results. 

Such videos are not only preferred by the audience, but also by Google and similar search engines. 

The short form video content trends can help optimize your content, convincing people to keep scrolling through your offerings. You can also incorporate these videos in your email campaign, making them reach an impressive number of viewers. 

They Support Easy Content Repurposing

Many social platforms don't support long videos. That's because such content loses value with time. Also, you can't repurpose it in many ways. 

However, short-form videos can be incorporated into stories and reels. Similarly, they can be mixed with similar videos to make new, wholesome content for viewing. You can also post these short videos with slight modifications on several social networks at a point. 

Short Videos Yield Excellent Rate On Investment 

Marketers like short-form videos because of their high conversion rates, which generate excellent rates of investment from the content. 

The global average for video consumption is around 17 hours per week. If you are a successful marketer but not benefiting from this stat, know that you are missing out on a great marketing opportunity to reach your audience. 

Therefore, before it is too late, hop on to the short-form video content trends bandwagon. 

Need some guidance? Keep reading as we explore ten short form video trends in detail. 

8 Short Form Video Trends for You

Before you start reading, here is a disclaimer. While all these trends are making waves, they may not always be suitable for your brand. 

It is important to choose short-form video trends that represent your campaign’s value and resonate with your brand. Otherwise, they will definitely fire back. 

Here are 8 viral short-form video trends: 

1. ASMR Videos 

ASMR videos are one of the most growing and massive trends on YouTube and other social media platforms. As the most intriguing short form video marketing trend, ASMR videos cater to a large audience, including adults and even kids. There are around 5.2 million ASMR videos on YouTube, coming from different corners of the globe. 

So, what do these short-form videos feature? 

ASMR stands for Autonomous Sensory Meridian Response. This refers to the feeling viewers get when they watch an amazing, stimulating video. 

Many people describe the feeling as 'tingles' that run through their spine. Some claim that watching these videos can even make them sleep.

Need inspiration? Take a look at this one-minute video with 1.3M views. 

Created with nothing but just a few mics and objects, this short form video truly captures the viewer’s attention. 

2. Behind the Scene Videos

Another one of the most viral short form video trends is behind-the-scenes clips. So, what do they cover? 

Whether you run a brand or are a content creator, behind-the-scenes videos help create a strong sense of connection with your viewers. These videos also spark curiosity that elevates their viewership even further. 

The behind-the-scenes trend is popular as it highlights all the hard work and creativity that goes into making a popular video. Such videos, when created in a short-form format, are easily shareable, transforming more viewers into your company’s advocates. 

When following this trend, make sure to capture all the candid moments during the making of a video. Also, add music to make it sound captivating. Behind-the-scenes videos shouldn't be more than a minute long and must only give a small teaser to the main ad. 

Watch this behind-the-scenes short video by Chanel. 

Featuring celebrities, amazing locations, and lots of drama, this video truly reflects the same charm as this famous brand. 

3. User-generated Video Content 

This popular short-form video format is definitely trending because it can make your viewers your brand’s new creators. 

This trend allows users to create videos featuring your brand products to make them more likable among the masses. This video format is the best way to create buzz around a newly launched or even an existing product. It also helps foster closer bonds with your audience and captivate the attention of new viewers. 

You can conveniently capitalize on this trend by following a few steps. 

  • Start by inviting your followers to create short video trends on this concept. 
  • Share your campaign’s theme with them, which can be trend or seasonal-related. 
  • Collect all the user-generated videos and repost them on your social media pages. 
  • Interact with your engaging followers on messages or comments. 
  • If possible, request influencers or celebrities also to join this trend. 

If you haven't created a user-generated short-form video, hop on this trend by taking inspiration from Dolan. The 30-second video shows Dolan employees capturing everything they do in their free time. 

With this short, wholesome clip, Dolan announced an off on Sundays for their employees and demonstrated its reason. 

4. Product Teasers

In this list of short form video trends, product teasers are definitely the hype these days. They are a great way to develop excitement for an upcoming product or service. 

These videos are no more than 20 to 30 seconds long and are designed to create curiosity. If you want to design a product teaser, ensure the format is suitable for the right platform.

For instance, the best places to post these videos are TikTok, Facebook stories, Instagram reels, and YouTube shorts. 

When creating these videos, make sure to consider a few things. 

  • Incorporate an element of persuasiveness. The best videos are those that persuade viewers to think.
  • Use the right music to convey the right emotions.
  • Include a compelling message within or at the end of the video. 
  • Keep it short and simple. But don't forget to add a classy touch. 

There are many product teasers to get an idea. Take a look at this one by The Baby’s Brew. 

The music, picturization, and graphics all blend perfectly together. 

5. Challenges 

As part of the viral short form video trends, challenges have always been a favorite of the masses. As per a report, brand challenges are marked as one of the most effective short-form video trends 2024

But why? They encourage the audience to create and then share videos featuring their response to a prompt or participation in a viral trend. 

You may have seen many popular celebrities and influencers participating in brand challenges. For instance, in this short-form video, Bill Gates captures his take on the ALS Ice Bucket Challenge, which spread like wildfire globally. 

6. Influencer Ads 

2024 is definitely going to be an amazing year for the digital space. With influencer marketing growing exponentially, there is no doubt about it taking over social media platforms. In fact, influencer campaigns are also on the rise, with short-form videos being an integral part of them. 

That's because these videos give the campaigns more edge while adding authenticity to influencer ads. 

Also, your brand can always benefit from working with influencers. They can help your company gain exposure in exchange for earnings. 

If you want to try this trend in 2024, 

  • Find an influencer that is relevant to your niche
  • Check if their values align with your brand’s
  • Share your ideas and collaborate, but ensure that you and the influencer are on the same page.

7. Customer Testimonials 

Customer testimonials never get old. They are always on trend because nothing is better than your brand’s consumers praising your product or service to a large audience. Such short-form videos reflect authenticity, which is why they are always preferred by marketers. 

For such videos to create an impact, you should invite your existing customers to face a camera and share their experiences regarding your brand. Keep all the testimonials upbeat and quick. Besides, don't let them be scripted because that would easily kill their purpose. 

Edit multiple testimonials and combine them in a short video. To create an attractive short-form video, play around with themes and formats to create a creative masterpiece. 

Before you start working on this trend, take a look at this clean and basic customer testimonials video featured by Ascender HCM. 

While it is just a minute long, it captures the message of all customers pretty well. 

8. Explainer Videos

Short-form video trends aren't going anywhere, and so are explainer videos. They are a great way to simplify complicated concepts and communicate them to the right audience. By incorporating education into their marketing plan, brands can definitely generate more leads while building solid loyalty. 

However, don’t follow this trend without any know-how. For your short-form explainer videos to truly create a powerful impact, they must be: 

  • Well-researched, as there is no room for error here
  • Designed to spark curiosity so your audience feels encouraged to find out more about your brand
  • Well-curated to help your audience make a wise decision
  • Captivating to indulge the viewers till the end

It is very challenging to create a good explainer video, but there are many great ideas on the Internet that can help. 

For instance, this explainer video created by Vidico for a B2B business combines animations with incredible sounds and colors to create a visual delight. The script is just right to support a one-minute educational video. 

Conclusion 

Now that you know all about the top short form video trends of 2024, which one would you be following for your brand? Whichever option you choose, make sure to know your objective first and then engage your viewers within the first few seconds using your quality content. That's the trick! 

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