There is a right video for every stage of the buyer's journey. This guide covers the main types of marketing videos, what each is for, and when to use it, so you can build a video mix that moves people from first look to decision. For pricing on each format, see our video production cost guide.
These videos introduce your brand to people who do not know you yet. They prioritize reach and emotion over detail.
The anchor of your library, telling who you are and what you stand for.
Vertical clips built to stop the scroll and grow your audience.
Polished spots for paid social, pre-roll, and broadcast.
These help interested buyers understand and evaluate what you offer.
Make your offer easy to understand and picture in use.
Let real customers reduce the buyer's risk.
These give ready-to-buy prospects the final push, from detailed customer stories to FAQ and comparison videos that answer last objections.
Start with the outcome you want, then pick the format that serves it, and plan a shoot that captures several types at once. A content kit can produce an awareness, consideration, and decision set from a single production. For a tailored mix and pricing, book a free 30-minute strategy call.
Julian Tillotson is the Founder & CEO of INDIRAP, a full-service video production and creative strategy agency based in Chicago, IL. With 10+ years of experience, INDIRAP has delivered 20,000+ videos to 900+ clients across 40+ industries, making it one of North America's leading digital creative agencies.
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