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The Best Types of Videos for Every Stage of the Sales Funnel

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Published:
April 19, 2026

Did you know that our attention spans have dropped from 2.5 minutes to just 45 seconds in the past two decades? That's part of the reason video marketing has become so prevalent, considering people are more likely to watch something quickly rather than read a lengthy text post.

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Julian Tillotson
Founder & CEO, INDIRAP
Julian Tillotson, Founder and CEO of INDIRAP Chicago video production agency

Julian Tillotson is the Founder & CEO of INDIRAP, a full-service video production and creative strategy agency based in Chicago, IL. With 10+ years of experience, INDIRAP has delivered 20,000+ videos to 900+ clients across 40+ industries, making it one of North America's leading digital creative agencies.

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