Whether it’s a conference, a rebranding, a product launch, for team building, or any other number of reasons, the easiest way to maximize the ROI of a corporate event is with video.

As the most engaging type of digital content, video can serve many purposes and extend the life of a corporate event long after the last guest leaves. Video is 40X more likely to get shared on social media than any other type of content. You read that right, 40X! Now let’s get into how and why it works.

Video captures the energy, impact and emotion of events better than still photos or text. It gives a genuine glimpse at what the event was like while also being able to deliver a specific message. With attractive visuals, engaging audio and seamless editing, corporate event video is the closest thing to actually being there.

We recently worked with MxD to capture their rebranding event. Check it out:

The bulk of the ROI you will get from corporate video event comes in the form of marketing. By capturing your corporate event on film, you will be able to promote future events with ease by creating a buzz with visual content. Whether it’s through email, organic social media or paid ads, utilizing past event video content is the most effective way to boost registration and create excitement for other events. It’s the easiest way to show viewers what they can expect by attending and why they won’t want to miss out.

Corporate event video also provides the opportunity to get back in touch with attendees. By providing them with a highlight video of their experience, you’re creating another chance to stay in front of their eyes and develop a positive reputation. Video also allows them to relive the experience at any time, and who doesn’t love a fun takeaway?

And let’s face it, a lot goes into planning a successful event, too. From booking venues and speakers, to managing vendors and other logistics, video content is the perfect way to show off the results of all of your hard work.

INDIRAP is experienced when it comes video content for events of all kinds. Take a look at just a few of the events we’ve captured: