8 Tips on How to Create Video Ads that Convert

When creating video ads, the goal is to grab attention in the first few seconds. Whether the objective is views, clicks, or conversions, here are eight tips to guide your approach.

1. Start with a micro-story

Rather than jumping into the action, ground viewers in a relatable micro-story. For instance, instead of leading with "We solve X problem," begin with "I struggled with X problem..." This creates an emotional connection and makes viewers more receptive to your message.

2. Use split-screen visuals

Split-screen is an excellent technique to showcase a before-and-after scenario or to compare different perspectives. This visual approach helps viewers quickly understand the value proposition without requiring extensive explanation.

3. Leverage user-generated content

User-generated content (UGC) ads are highly effective because they feel authentic and relatable. These ads typically feature real customers sharing their experiences, which builds trust and credibility with your audience.

4. Feature behind-the-scenes footage

Behind-the-scenes content humanizes your brand and builds connection. Show your team, production process, or day-in-the-life moments. This transparency resonates with viewers and fosters a sense of community.

5. Open with something unexpected

Capture attention immediately by opening with an unexpected element—a surprising fact, a visual twist, or an unconventional angle. This breaks the pattern interrupt and encourages viewers to keep watching.

6. Create FOMO with limited offers

Urgency drives action. Include limited-time offers, exclusive deals, or countdown timers in your ads. This sense of scarcity motivates viewers to take immediate action rather than delay.

7. Show the product in action

Don't just describe what your product does—show it. Demonstrate its functionality, benefits, and real-world applications. Visual proof is more convincing than verbal claims.

8. Try episodic ads

Create a series of connected ads that tell a larger story across multiple parts. Episodic advertising builds anticipation and encourages viewers to watch the entire series, increasing overall engagement and brand recall.

Ready to create professional video content for your business? Explore INDIRAP's corporate video production portfolio to see how we help brands tell their story through high-quality video.