How Long Should My Business Videos Be | The Video Brief

Determining which video length will be most effective for your marketing efforts comes down to where the video will be distributed. 

Unlike traditional TV advertisements, different social media platforms have different consumption patterns and viewing behavior. This means adjusting video length to each platform helps maximize engagement rate and your return on investment. 

Below, we discuss the optimal video length for LinkedIn, Instagram, YouTube, and TikTok based on platform algorithms and audience behavior.

LinkedIn: 30-90 Seconds

Why This Length Works:

LinkedIn users consume content during work hours — typically checking feeds between meetings or during downtime. Videos between 30-90 seconds fit naturally into their browsing pattern without demanding a large time commitment.

LinkedIn’s algorithm prioritizes videos with high watch-through rates, meaning it rewards videos where viewers watch most or all of the content. Shorter videos increase the likelihood of being watched completely, boosting algorithmic distribution.

Research from LinkedIn shows that videos under 2 minutes receive 73% higher engagement rates than longer videos. This aligns with professional audiences who want quick value delivered efficiently.

Best Video Types for LinkedIn:

• Case studies (quick wins, before/after snapshots)
• Industry insights or trending topics
• Leadership clips or executive commentary
• Quick tutorials or how-to demos
• Customer testimonials (powerful when concise)