The potential of video marketing to help your brand engage clients and make sales is unrivaled. Solid video content has the power to unlock unimaginable success, high traffic, an unexpectedly great ROI, and jaw-dropping conversions. 

Statistically, that makes sense. According to the Wyzowl State of Video Marketing Report, 93% of marketers believe video to be a critical part of their overall strategy. On top of that, 55% of customers watch online videos daily, and 72% prefer learning about a service or product in video format.

So, what is stopping you from implementing a strong video marketing plan? 

Considering how videos can help you increase your reach and boost sales, you shouldn't think twice before curating a video marketing for ecommerce strategy for your brand. After all, they can be your best tools to earn your desired revenue goal. 

What Is Video Marketing for Ecommerce?

Video marketing covers using video content to advertise or promote your business or brand. Your company can use these videos across various channels, such as your website and social media pages, to spread brand awareness. 

Since video content is one of the most in-demand media formats worldwide, it helps grab consumers' attention and boost engagement faster than an image or graphic. More importantly, Vidyard’s research shows that video is the top driver of conversions, with 93% of marketers saying it converts the same or better than other content formats. 

Here are some more benefits you can reap from video marketing for ecommerce: 

Expands Your Potential Audience

The best thing about video content is that it can be easily adjusted on various channels. Whether your target market is visiting a webpage or streaming a movie, videos can find their potential viewers everywhere. This helps your brand to get access to a large number of potential clients in one go. 

Captures Viewers’ Attention Effectively 

The same Wyzowl report that we’ve cited earlier also revealed that 84% of customers want to see more videos in 2026. That's not surprising because videos are great at capturing the attention of their viewers. In fact, they are far better at it than any other medium. 

You can't blame them for this. The blend of great visuals, sound, and motion play an equal role in holding attention for a long period.

It Is Memorable and Engaging 

How many of you remember Starbucks, Every Table Has a Story video campaign, or Samsung’s Join the Flip Side? 

While these videos are more than a year old, many of you may still know them by heart. Why? Videos help stimulate both the visual and audio, resulting in engaging information. And that is what works in favor of video marketing. 

Builds Trust 

A solid video marketing strategy helps in building trust, courtesy of the authentic stories shared. As an audience, it becomes easy to see, feel and experience a product or service through video before making a purchase. Video content helps develop a connection between a company and its market which eventually converts into sales. 

Increases Conversions

As we’ve shared in our article on B2B video content marketing, adding a video to your website can increase conversions by up to 80%. Isn't that your or any venture’s ultimate goal? 

Hopefully, by now, you agree that video marketing is more than just a component of advertising. It is a subject on its own whose effectiveness is beyond measure. 

But to ensure this marketing tactic works to your benefit (optimize sales), you must put the best video marketing strategies in place. 

Top 7 Video Marketing for Ecommerce Strategies for Increased Conversions and Sales 

Before you explore a list of game-changing video marketing strategies, here is a disclaimer. All of these strategies are based on general scenarios and aren't focused on a certain category of business. So, some may work for you and a few might now. 

The trick? Evaluate your business needs and goals, and then pick a video marketing strategy that best resonates with your venture. 

Let's start now! 

1. Create a Solid Video Content Marketing Strategy

The content of the video is your primary weapon to win over your competitors through increased sales. It not only needs to resonate with the audience but should also be creative and unique. 

When creating a video marketing strategy for your content, consider asking the following questions: 

• Who is this video for? 
• Does it speak the same language and emotions as my target audience? 
• Is it appealing? 
• Is the story unique? 
• Does the content send out a message? 
• Does the script have a structure? 
• Does my content incorporate the new digital reality? 

Once you know their answers, you can create content that hits the right spots. 

Here is an example. Heinz AI Ketchup video commercial is more than just a compilation of a few images. It tells a story through its engaging content combining the product and the current hot topic in most spheres, AI revolution. 

To ensure that your video marketing efforts don't go to waste, put in ample time and effort in creating content. Once you have aced this strategy, moving forward won't be too tough. 

2. Repurpose Your Existing Videos for Increased Engagement 

Here is another video marketing strategy that you may find helpful. If you want to save time, money and effort in making your marketing video strategy successful, repurpose your existing content. 

This means that instead of creating new content from scratch, use your existing one in different ways and across varying channels. 

Suppose you have an hour-long webinar. Instead of posting it in full, repurpose it into four to five video clips. Then, post these clips on your venture’s social media channels for maximum engagement. 

The conversion of long-form videos into shorter clips always works as a winning video marketing strategy. That's because they help the audience to easily capture the essence of the content without losing patience. 

This is why over 50% of marketers use short-form videos in their marketing strategy. 

Make sure that when you repurpose a long video into its shorter version, avoid messing up with the content. Also, you can share the same video across different social media channels without changing anything. 

This trick helps reach a wider audience with your video content. 

3. Prioritize Authenticity and Interactivity Over Cost 

As part of its video marketing strategy, Goldfish Crackers, created a great hype with their video campaign, #GofortheHandful challenge. The video marketing strategy resulted in almost 1.8 million videos with 548 million engagements, reflecting the strategy’s matchless success. 

What do you think? Which ecommerce video marketing strategies worked for the campaign? There are many, but the most important is choosing authenticity and interaction over cost. 

If you look at the video ad, it doesn't look like a commercial at all. The content looks organic with the main characters initiating a challenge that took the world by storm. 

Authenticity in video marketing is achieved through a simple yet effective storyline. Public resonates more with stories that are free from any marketing speech and are interactive with an element of fun. 

So, if you want your audience to feel heard, create videos that make them do something or have a message that may push them to think of your offerings. Achieving authenticity may be pricey, but to ensure that your strategy works long-term, choose the outcome over cost any day. 

4. Let Creators and Influencers Do the Talking 

The retail video marketing strategy list is incomplete without mentioning influencers and creators. With 80% of marketers believing influencers to be important for their strategies and 47% of them focusing on long-term partnerships, this approach is a must have in video marketing for ecommerce. 

It is safe to say that adding influencers and creators to your video marketing plan can accelerate your sales manifold. 

However, ensure to look into the following factors when bringing an influencer on board. 

• Choose a creator whose content and values matched with your brand offerings. You don't want a food influencer to make videos for your book brand. 
• Make sure that you are clearly aware of your expectations and put them as guidelines for influencers to avoid any mistakes later. 
• Don't just hire an influencer because of their fan following. Follow a complete end-to-end vetting and hiring process to select the best one from a huge lot. 
• Make sure that your chosen creator is part of the same social media channels that your brand is on. This way, you can use their video content to target your audience correctly. 

Take a look at Made In. This brand is known to partner with niche creators and influencers now and then. The brand uses its power to showcase its products through short videos. 

5. Integrate Animation in Your Videos 

To boost sales from your marketing strategy videos, step into the world of animation. 

People love animated video content, and here's why. 

• Such videos have a lot of creativity associated with them. This helps enhance engagement and also adds fun. 
• Animated content has a solid sense of nostalgia in it. People can relate to most of the animated characters as they may have watched them during their childhood days. 
• Videos with fun animations are entertaining. Even corporate executives prefer animations in their brand content as they keep the viewers hooked for a long time. 

Animated content also benefits marketers. They offer more creative freedom than real-life videos. You can manipulate reality and use animations to present even the most complex ideas simply. 

Besides, adding animations to your list of video marketing strategies can help you reduce your overall production costs. This plan helps eliminate expenditures related to locations, expensive shooting kits, and workforce. 

If you want to take inspiration for an animated video, you have ample examples. 

For instance, the Dots & Co video ad, Play Beautifully is an incredibly adorable and colorful piece of content. The music, animations and the frames blend well to create a masterpiece. 

Similarly, look at this advertisement by Sydney Water. With a solid message, script, animations, and colors, the video campaign meets the company's goals pretty smartly. 

6. Use Different Forms of Videos to Increase Sales 

If you run a B2B company, it is time to explore video marketing to boost your sales. 

The strategy for your B2B video marketing plan should combine different video formats to enhance your viewership. 

So, instead of creating just a product video or an explainer one every time, work on a blend of varying formats to grab your customers' attention. 

As a part of your B2B video marketing strategy, you can experiment with: 

• Product videos to showcase your offerings. Instead of just summarizing a product, make them demonstrate the buyer's problem before offering a solution. 
• Explainer videos that help inform and educate the audience. Tutorials and how-to videos are the most common ones. For them to work for your increased sales goal, make them entertaining and compelling. Here’s an animated video from Kuzgesagt explaining a tough topic: Quantum Computers.

• Interview videos that help your customers get the answers to their queries. You can either create short Q&A videos or a long one with timestamps to take the viewer to their relevant section. 

Many companies use this video marketing strategy for their venture. 

Upfluence’s brand video showcases the company's entire process of connecting influencers with brands. The marketing content mixes live-action with animation to highlight the benefits of choosing Upfluence. 

Similarly, the “How to Make the Best Birthday Cake” by Tasty Buzzfeed may help you understand what to work on for this marketing strategy. 

7. Run Limited-Time Offers or Exclusive Promotions in Videos

Creating a sense of urgency is one of the most effective ways to encourage viewers to act immediately. Limited-time offers and exclusive promotions in your videos can drive clicks, increase conversions, and help your products stand out in a crowded ecommerce market.

When you’re creating a video that highlights your promotion, define the offer properly. For example, is it a flash sale or a seasonal discount? Keep the video concise and highlight the end date or countdown to emphasize urgency.

You can also add visual cues, like timers, bold text, or animated graphics, to make the deadline feel more immediate. For example, WellBefore has added the duration of their sale in the video thumbnail. 

Similarly, in this video, KFC has mentioned that it’s a limited time offer in the caption. 

It’s also important to integrate direct call-to-actions in your videos. Wistia found that videos with call-to-actions have a 16% conversion rate. Prompt viewers to click a link, use a promo code, or visit your online store before the offer expires. If you’re posting these videos on social media, platforms like Instagram, TikTok, and YouTube allow shoppable links, which streamline the path from watching to purchasing.

Put Video Marketing for Ecommerce Strategies Into Practice with INDIRAP

Are you excited to work on these video marketing strategies for your next brand campaign? If yes, don't forget to do your market research before choosing a plan that might best suit your product and campaign’s idea. Also, make sure to evaluate and measure the outcome strategies used to make quick changes or learn from your mistakes. 

Keep in mind that it’s very important to be consistent in your video marketing practices. Publish high-quality videos regularly to keep your ecommerce brand at the top of your audience’s minds. However, managing all aspects of video marketing for ecommerce can feel overwhelming, from scripting and production to distribution and optimization. 

A full-service video agency like INDIRAP can handle everything to help your brand reach wider audiences and maximize conversions. Book a strategy call with INDIRAP today to get the most out of your ecommerce video marketing campaigns. 

Frequently Asked Questions 

How can video marketing for ecommerce increase online sales?

Video content grabs attention, demonstrates products in action, shows product features, and conveys stories more effectively than text or images. Ecommerce videos can drive higher clicks, ultimately increasing conversion rates and sales. 

Which video formats work best for ecommerce?

Product demos, explainer videos, tutorials, unboxings, and customer testimonials perform well. It’s best to combine short-form and long-form videos to convert audiences across social media and websites.

How does video marketing build trust with ecommerce customers?

Videos allow audiences to see products in action and hear authentic stories from brands or users. The transparency this format provides is unmatched by other content types. As a result, videos create confidence in your offerings and increase the likelihood of purchases. 

What role do influencers play in ecommerce video marketing?

Influencers lend credibility and expand your reach by connecting with loyal audiences. Their product demonstrations, reviews, or collaborations create trust and can drive traffic for your ecommerce brand, which may result in sales. 

How does animation enhance video marketing for ecommerce? 

Animated videos provide creative freedom to explain complex ideas and add visual appeal. They can also reduce production costs since you don’t need to hire crews and locations. Plus, these videos tend to capture and hold viewers’ attention longer, which makes your message more memorable.