At INDIRAP we talk a lot about video in general and the power it has when it comes to boosting sales and telling your brand’s story. In this article, however, we’ll be breaking down animated explainer videos specifically (Like the ones shown below) and all the ways your business can benefit from them.
Below is INDIRAP’s updated list of the most important explainer video benefits for modern businesses.
In his book “Brain Rules”, John Medina expresses the importance of vision. Stating that vision takes up half of our brain’s resources. Without question, something that important has to be taken into account when creating content for your business.
While you can make the argument that text falls into that “visual” category, it’s proven from educational video research that viewers retain about 95% of information from video, compared to only 10% from text alone.
That’s why animated explainer videos work so well for onboarding, product walkthroughs, and service explanations. They reduce cognitive load and make information easier to remember.
On top of that, people are more likely to share information when it’s presented in the form of an infographic or a visually pleasing and easy-to-understand way. That’s why SaaS companies often use short animated videos on pricing or features pages to explain workflows that would otherwise require long blocks of text.
There are no limits! This means your creativity is not limited to what props you can find or what location you can shoot at or any Earthly restrictions. Animals can talk, words can appear out of nowhere, and your “set” can take place in space if you want. This results in animated videos typically being able to explain ideas in ways live-action simply can’t.
For instance, a software company can visually show how data moves through a platform, how users interact with features, or how a process improves over time, all without filming a single screen or actor.
The same applies to service-based businesses that need to explain abstract concepts, workflows, or outcomes. This level of creative control is why animated explainer videos make those ideas tangible and easy to understand.
An entertained audience will extend the amount of time they spend watching your videos. Therefore they take in more information about your business while also forming a positive emotional connection with your brand. Dropbox kept its explainer video short and sweet, under two minutes. Knowing attention spans are tiny, they sprinkled in visual hooks to keep people watching till the end, a strategy that supported Dropbox’s early growth during its $48,000,000 raise.
So, this proves that by adding fun and eye-catching elements in short animated videos for business, you have a better chance at grabbing and holding onto your audience’s interest.
Animated explainer videos explain value quickly, answer common objections, and guide viewers toward the next step. For businesses selling complex products or services, this increases your chances of pushing them forward in the buying process as their interest and trust in your business grow.
Nobody wants to read a wall of text. People remember what they see, and that is why videos stick. Since viewers retain about 95% of the information from a video, animation just smooths the whole thing out, keeps attention where it should be, and makes ideas click faster.
The data around explainer videos has only gotten stronger in recent years. According to Wyzowl’s latest research, 96% of people have watched an explainer video to learn about a product or service, and 85% say a video convinced them to make a purchase. That’s not passive viewing, it is decision-making!
Websites that use video also see stronger performance overall. Pages with video convert at 4.8% on average, compared to 2.9% without video, which is a 65% improvement. Explainer videos are also much more effective than text alone, making them one of the most reliable tools in explainer video marketing today.
Animated explainer videos make it easy to visualize abstract concepts. Software workflows, data movement, and many before-and-after outcomes are easily explained through these, and the best part is that everything stays on-brand, easy to update, and consistent across platforms!
That’s one reason 38% of B2B brands now use animated videos as their primary explainer format. Animation also delivers higher engagement than talking-head videos, especially for products that need explanation.
In 2026, many studios also use AI-assisted tools to speed up scripting, storyboarding, and revisions. This reduces turnaround time and makes animated explainer videos easier to update without sacrificing quality.
Good explainer videos don’t ramble. They say what matters, show it visually, and wrap it up before attention drops.
Do you know that the ideal explainer video length is 60 to 90 seconds? That’s long enough to explain value and short enough to hold attention.
For social media and ads, 30-second animated videos perform best. And videos under 15 seconds are shared far more often with the most popular formats, including 2D character animation, motion graphics, and whiteboard animation.
Each works for different goals, but the rule stays the same. Say less. Show more!
Views are nice, but results are nicer!
Around 30% of the top-performing landing pages now include video, and for good reason. Embedding relevant video content on a landing page has been shown to increase conversions by as much as 86%.
That’s a serious change in how people move from “just looking” to “ready to act.” That’s why animated videos for marketing aren’t just about looking polished. They’re about making decisions easier.
If you want explainer videos that actually earn their place on your landing pages, INDIRAP helps businesses plan and produce animated explainer videos built for clarity, conversions, and long-term ROI.
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Did you hire a professional to create an animated video for your business and realize there’s a minor error? No problem. There’s no need to reshoot or go back on location to fix the issue. Resolve it quickly and digitally until you’re happy with the final version.
We’ve said it before, but your company website needs video! Video boosts your site’s SEO ranking, which makes it more likely to be discovered by unique visitors. In fact, video content is now 50 times more likely to earn a spot among the top results on Google’s first page than plain text. So, you get the right people on your page by incorporating video. But once they’re there you might as well make it as easy as possible for them to understand who you are and what you’re all about. Animated videos are the best way to achieve that.
There’s no actors to hire, no location to scope out or rent, no props or wardrobe to plan & typically no footage to shoot. That’s not to say they are easy to create. But without a doubt, animated videos tend to get your message across in an engaging way for a lower cost. By decreasing the budget and increasing traffic/conversions/sales, animated marketing videos are sure to generate a remarkable ROI.
Yes, animated explainer videos help increase conversions as they simplify complex ideas, reduce hesitation, and guide viewers toward action.
Yes, for complex products or services, animated explainer videos are better than live-action videos because they explain ideas more clearly, stay on-brand, and are easier to update than live-action content.
Yes, animated explainer videos increase time on page, reduce bounce rates, and help visitors understand your business faster, all of which support stronger search visibility.
It’s no secret that videos have become an essential business marketing tool. However, what will set you apart from the crowd is having professional-quality, highly engaging animated marketing videos.
And from what we’ve seen, animation can work wonders no matter what industry you’re in. Don’t allow your business to fall behind. If you’re looking to use animated explainer videos as part of a broader video strategy, INDIRAP helps businesses plan, produce, and scale animated videos for marketing and paid social.
Book a free, no obligation discovery call today to evaluate your options.
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