Measuring the ROI of Supply Chain Video Marketing
Strong logistics videos should drive measurable results. Start by setting a performance baseline before publishing. Monitor key hiring and sales-related data for two to four weeks so you have a clear comparison point.
Once your video launches on your website and social channels, watch for week-over-week changes. Look at engagement numbers like play rate and average view time, then connect those to operational results. If leads convert faster or sales close at higher rates, the video is paying off. For internal uses such as training, measure efficiency gains by tracking time saved on onboarding or process explanations.
Collect feedback from your audience as well. If new clients say they were impressed after watching, that is as valuable as hard numbers. When your content delivers both qualitative and quantitative proof of value, you know it is worth repeating.