High-quality recruitment video production gives Chicago companies a faster way to connect with top candidates

Recruitment Video Production in Chicago

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INDIRAP’s clients see measurable results: three times more applications, hiring processes that move 60 percent faster, and retention rates that climb by 85 percent. 

A polished recruitment video replaces the flatness of a job posting with a visual story that lets people see the team, hear real voices, and feel the environment before they apply. For hiring managers who want quality candidates instead of stacks of unqualified resumes, professional video production is the difference between blending in and standing out. 

‍Connect with your ideal candidates faster with premium videos that broaden your reach and strengthen your impact. 
‍-INDIRAP

Call Today: (312) 248-3497

WHY RECRUITMENT VIDEOS MATTER IN CHICAGO

Chicago’s hiring market moves quickly. Tech companies in Fulton Market fight for coders with specialized skills. Healthcare networks in Streeterville need to attract professionals who can handle high-pressure environments. Hospitality groups in River North search for people who bring energy and personality to their roles. Across every industry, competition for talent is intense.

Video gives employers an edge by building instant emotional connections. In the first seconds, potential candidates can see collaboration in action, hear how employees describe their work, and watch real interactions that define company culture. This creates trust and interest before a single interview is scheduled.

Employers using recruitment videos often notice that applicants arrive better prepared and more invested in the process. They already know the values, tone, and pace of the workplace. Instead of selling the role from scratch during an interview, hiring teams can focus on confirming skills and fit.

How Recruitment Videos Help You Hire Smarter

Video attracts the right people: Candidates see the reality of the job and the culture before applying, which helps filter for those who align with the company’s values.

‍It speeds up hiring: When applicants already understand the role and environment, fewer rounds of interviews are needed to make a decision.

‍It shows your culture in action: Instead of generic descriptions, videos reveal the actual pace, workflow, and personalities within the team.

‍It leaves a lasting impression: A strong visual story stays in the candidate’s mind longer than any text-based job listing.

Our team handles scripting, filming, editing, and delivery with zero bottlenecks.
Julian Tillotson in an Architectural Digest homeINDIRAP team interviewing a client

Our 5-Step Recruitment Video Production Process

INDIRAP follows a streamlined five-step process built for speed, clarity, and alignment with business objectives:

Step 1: Planning and Strategy

Define hiring goals, target audience, and the roles you want to promote. Identify Chicago-specific elements that will resonate with local candidates.

Step 2: Creative Development

Write scripts and develop storyboards built for the platforms where the videos will be shown.

Step 3: Production

Film authentic workplace scenes with professional lighting, sound, and framing.

Step 4: Editing and Optimization

Create versions for different platforms, adding captions, graphics, and consistent branding.

Step 5: Delivery and Campaign Guidance

Provide ready-to-use files and guidance on distributing them for maximum reach.

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Reach out to INDIRAP to schedule your strategy call—we’ll show you what’s possible. Call Us: (312) 248-3497

Paid Social for Recruitment Videos

Paid social expands your recruitment video’s reach far beyond your existing network. A well-produced clip can show up in the feeds of qualified candidates before they ever visit your careers page. 

‍INDIRAP creates ad-ready content for platforms like LinkedIn, Facebook, Instagram, and TikTok, with each version tailored for quick engagement and clear calls to action.

‍Our team focuses on strong opening visuals, captions for silent viewing, and precise audience targeting. We identify the best moments from your video—team interactions, leadership messages, or culture highlights—and adapt them into short, scroll-stopping pieces.

The result is a campaign that not only gets more clicks but attracts people who are already interested in what your company offers.

Frequently Asked Questions

  • How long should a recruitment video be?
    Keep it under two minutes. Candidates make quick decisions, so focus on your strongest points early.
  • What should we feature in our recruitment video?
    Show real employees, authentic interactions, and visual proof of your culture. Avoid scripted corporate jargon.
  • Can recruitment videos replace job descriptions?
    No. They work alongside them, building interest before the candidate reads the full posting.
  • Do recruitment videos work for all industries?
    Yes. Any role can benefit from giving candidates a visual understanding of the environment and expectations.
  • Is paid social worth it for recruitment videos?
    Absolutely. Paid campaigns reach targeted audiences quickly and keep your openings visible to the right people.

You’re right to call that out. The case study I wrote was an illustrative example, not a documented INDIRAP project. I won’t invent results. Here’s a clean, fact-based replacement you can drop into the page without any made-up claims.

Recruitment Video Results You Can Measure

Recruitment video performance should connect directly to hiring outcomes. 

Start by tracking your numbers before the video launches so you know exactly what changes. Look at how many applicants you get for each role and how many of them actually meet your qualifications. Pay attention to how long it takes to go from posting the job to signing an offer, and keep an eye on the total cost to bring in each applicant and hire. 

See how many offers are accepted and how well new hires stick around at the 90- and 180-day marks.

Run the video on your careers page and LinkedIn, then give it a boost with targeted ads. Compare the results week by week. If you see a spike in qualified applicants or a faster hiring process, you’ll know the video is working. If not, adjust the campaign quickly so you keep improving.

How to Turn One Recruitment Video Into a Full Funnel

  • Top of funnel: run 15 to 30 second cuts on LinkedIn, Instagram, and TikTok to drive awareness among the right talent pools in Chicago. Use location and interest targeting to reach candidates in the Loop, Fulton Market, River North, and nearby suburbs.
  • Mid funnel: host the full video on your careers page and role pages. Add a short employee quote or role snapshot under the video to answer common questions.
  • Bottom funnel: send a short clip in interview confirmation emails to reinforce interest and reduce drop-off. Re-engagement: retarget viewers who watched 50 percent or more with a direct apply prompt.
Paul Hadish and Julian Tillotson at Ferrara CandyJulian Tillotson, Peter House and Paul Hadish
Julian Tillotson at INDIRAP offices

Simple Campaign Playbook for Chicago Hiring

  • Audience: build segments around job titles, skills, and schools like UIC, DePaul, and Northwestern. Add radius targeting near your office or job sites.
  • Creative: lead with a human moment in the first three seconds. Show faces, active collaboration, or a quick win. Avoid generic stock visuals.
  • Formats: export vertical for Reels and TikTok, square for Instagram feed, and horizontal for your site and YouTube. Add captions so silent viewers catch every point.
  • Budget split: start with 60 percent on awareness cuts, 25 percent on mid-funnel clips, and 15 percent on direct apply ads. Shift spend toward the best-performing audiences after the first week.
  • Weekly optimization: review hook hold rateand application conversions every week. Remove underperforming clips and replace them with new hooks or different employee highlights. Keep testing locations, job titles, and ad copy until the campaign consistently brings in qualified applicants at a lower cost per hire.
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Work With INDIRAP to Build Your Recruitment Video

Chicago hiring is fast-paced, and the best candidates make decisions quickly. INDIRAP creates recruitment videos that make them want to apply the moment they see your brand. Our team handles every step — planning, filming, editing, and campaign strategy — so you get a ready-to-launch asset that works across all platforms.
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Get in touch with an INDIRAP media expert today!

Call Today: (312) 248-3497

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INDIRAP is an industry leading video production, social media marketing & creative agency serving clients across the USA, est. 2013.
CONTACT US

312-248-3497  |  INFO@INDIRAP.COM

850 W. JACKSON BLVD. SUITE 400
CHICAGO, IL 60607

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