ILPMP’s digital presence was up for extreme modernization. With these upcoming changes to their website and marketing strategies in mind, our team wanted to deliver evergreen content that could provide value for years to come. 

This content needed to clearly communicate messages on intent, platform usage and legal aspects, while engaging audiences and providing them with retainable, revisitable information. These videos also needed to be easily updated as any changes emerged in the future, like platform upgrades or new laws. 

Another challenge presented itself when we considered the minimal resources ILPMP was working with leading up to our partnership. Their branding was minimal, which came as both a challenge and as an opportunity to establish a strong foundation for any future content and marketing. However, we did have to consider the lack of an existing content library, that they didn’t have a central location to capture behind-the-scenes or in-person content, and, due to patient confidentiality and neutrality needs, capturing real medical professionals and patients was not an option.

We decided upon animated videos with voice over scripts. This style not only gave us the ability to create engaging visuals that capture audiences without previous resources, it was a fantastic method to represent a diverse range of people, and allowed us to visually show situations, platforms, and themes that would otherwise be difficult to show or would require frequent updates to stay relevant.

This strategy also provided flexibility to be easily updated in the future, as our voice over artists remained available moving forward, and animation can be edited without continuity concerns or needing to schedule further production.