Some companies spend millions trying to seem human. They hire branding agencies, write quirky tweets, add a mascot wearing sunglasses, but still end up sounding like an email you don’t want to open. 

You know what’s actually human? 

The people already working inside your company. Yep, them. The Slack jokesters and the customer whisperers. They’re your loudest, proudest, most believable advocates. 

Your team already knows the product and the culture, and when they talk about your company, people listen because it doesn’t sound like marketing. It sounds like the truth. 

So if you're looking for your next marketing breakthrough, stop searching for unicorns. Just turn around. Your best marketing asset is probably sitting two desks away, drinking cold brew.

Why People Trust People Over Ads

We clicked on the ad that promised magic, only to be served disappointment wrapped in a subscription model. We’ve seen enough “limited time offers” to know time is, in fact, not that limited. 

So what do we trust instead? People. Real ones. The kind who have no reason to lie to us for a click.

Humans trust humans because there’s skin in the game. When someone on your team shares a behind-the-scenes moment, talks about what it’s like to work there, or posts their wins and struggles, it feels honest. It’s storytelling, and storytelling builds trust.

Ads are curated. People, on the other hand, are complex. And complexity reads as credibility.

Remember, your team is the signal. They speak without a script. And ironically, that’s the most persuasive script of all.

6 Ways Your Team Can Be the Face of Your Brand

Now that we’ve established your team as the potential icons, it’s time to actually put them in the spotlight. And no, this doesn’t mean throwing everyone into a cringey TikTok dance.

Making your team the face of your brand means giving them the freedom and trust to tell your brand’s story in their own voice. 

That’s where the magic is. It’s in the lunchroom banter that becomes content, and the “just another day at work” photos that become viral moments.

So, how do you activate this walking, talking brand goldmine? Let’s break it down.

1. Behind-the-Scenes Videos

Behind-the-scenes content pulls back the curtain. It’s where you reveal your wonderfully passionate, real-life team. And that’s exactly what people want to see. 

They’re less intrigued by the polished pitch and more interested in knowing about the process. Likewise, product launch is less of their concern, but that late-night scramble to get it ready? That’s what piques them.

Also, these videos don’t have to be fancy. In fact, the less scripted, the better. 

Consider creating a 15-second clip of your dev team debating snack rankings or a quick walkthrough of how your support team handles weird tickets with grace and memes.

These little glimpses show your team cares, works hard, and maybe has a group chat called “#MildPanic.”

When you let your audience peek into your everyday life, they stop seeing you as a company and start seeing you as people. And people? They stick around.

Here are some tips to help you create better behind-the-scenes content. 

2. Day-in-the-Life Stories

Day-in-the-life stories involve the calendar chaos and the small wins that never make it to the marketing deck.

These stories bring depth to your brand. They humanize the people behind the product. 

It’s not “our sales manager” but Taylor, who starts her day with oat milk lattes, juggles five Zoom calls before noon, and still finds time to mentor new hires with humor and heart.

Whether it’s a written blog, a quick video diary, or a carousel post on LinkedIn, this kind of content builds trust because it doesn’t try to sell. 

And when your audience sees themselves in your team’s routines and even rants, that’s when the brand bond deepens.

People on Reddit share why day-in-the-life content piques them. 

3. Testimonials

Data reveals that 92% of consumers read online testimonials when making a purchase. 

However, most testimonials sound like they were written at corporate gunpoint. You’ve seen them: “Working with XYZ was a pleasure. 10/10 would recommend.” Cool. But also... yawn.

The truth is, testimonials can be powerful only if you stop treating them like bland review blurbs. Share them like stories instead. 

Your team is the perfect people to help surface the stories. Because they’re the ones building those relationships. When a client raves to your support lead on a Zoom call? Capture it. When your developer solves a nightmare bug for a customer at 11 p.m.? That’s a story worth sharing. 

Turn these moments into reels or mini case studies. Then let your team add color commentary.

The best testimonials don’t say, “We’re great.” They show why and who made it happen. And when it’s your team at the heart of that story, it hits differently. 

4. Expertise Sharing

There’s something wildly underrated about a team that openly shares what they know. 

Not behind a lead-gen form. Not behind a paywall. Just… sharing it. Why? Because people don’t trust experts who teach without ego.

When your team shares their expertise, whether it's a designer breaking down UX trends, a developer explaining how they debug in real time, or your ops lead casually solving problems most of us didn't know we had, they’re building authority. And better yet, believability.

It also shows your audience that the smart, capable people behind your brand actually exist. And they’re generous with their knowledge.

Hot take? Expertise is the new influencer!

5. Shop Floor Walkthroughs

The audience loves to see where the magic happens. And no, we aren’t referring to your glossy brand homepage or the “about us” slideshow with stock photos of handshakes. We’re talking about the real, humming-with-life shop floor.

Whether it’s a factory, a warehouse, a buzzing kitchen, or a small studio with more coffee cups than clean spoons, this is where your brand breathes. And showing it is trust-building on a whole new level.

A casual phone camera or a curious host (bonus points if they’re funny), and some raw, unscripted commentary are all you need. 

Let people see the people. Let them hear the sounds. Let them feel the process.

Because when customers get to walk through your world, even virtually, they start rooting for you, for the product, and the people behind it.

6. Candid Moments

Candid moments are the delightful, unscripted bits that no PR team could manufacture (and no one wants them to). 

These are the spilled coffee incidents, the impromptu birthday cupcakes, the office dog crashing a Zoom call, and the collective chaos of trying to fix the printer... again.

You can’t fake this stuff, and that’s the reason it works. 

Candid moments remind your audience that behind the polished campaigns and product launches, there are real humans doing real things with real quirks and inside jokes. It’s these glimpses of authenticity that build emotional connection.

After all, people buy from brands they relate to, and nothing is more relatable than a good old-fashioned, slightly awkward, totally endearing human moment caught on camera.

So hit record. Keep it rolling. The gold’s already happening; you just have to share it. 

How This Strategy Builds Culture and Attracts Talent

Great culture lives in shared jokes, passionate rants, and that feeling of we’re in this together. When you let your team become your brand’s voice, those moments start echoing out into the world.

Naturally, this draws in people who feel the vibe and think, yeah, I want in on that. After all, top talent applies to energy and purpose. Forbes highlights that 77% of candidates take a company’s culture into account before applying for a job. 

Showing Real People Attracts Like-Minded Hires

You know what doesn’t inspire top talent? Stock photos of “teamwork” and job posts stuffed with corporate jargon like “synergy-driven disruptor.” 

No one wants to apply to a vibe vacuum.

But when you show your people laughing over lunch and solving problems with sticky notes and sass, you’re sending a signal: this is who we are.

And the right people? They’ll see themselves in that.

Internal Pride Becomes External Reputation

The energy inside your company leaks out eventually, whether you like it or not. 

Every conversation at happy hour and every LinkedIn post about a team win becomes a piece of your brand’s story. And trust us, people are always watching.

When your team is proud of the work they do and the values they embody, it radiates. 

Your internal pride spills out into the world, and suddenly, your brand is known not just for what it sells, but for how it feels to work there.

That’s the kind of brand people want to align with, both as customers and future hires.

Happy Teams = Great PR

Want to know the secret to PR that doesn’t feel forced? It’s happiness. 

When your team is genuinely happy, they’re living your brand story, sharing it in every conversation and casual mention.

Besides, happy teams don’t need to be told to promote the brand. They want to. Whether it’s sharing an “I love working here” post on LinkedIn or casually mentioning how much they believe in what they’re building, their joy becomes your PR.

Tips to Make It Easy for Your Team to Get Involved

Getting your team involved in building your brand shouldn’t feel like pulling teeth. In fact, it should feel natural and fun. 

You’ve already got a squad of people who believe in your mission. They just need the right tools and motivation to start sharing that passion in their own unique ways. 

Below, we share some tips that make it effortless for your team to step up and become your brand’s most powerful advocates.

Keep It Casual & Non-Scripted

People are tired of scripted perfection. They’re tired of stiff corporate jargon and polished personas. 

They crave real, unscripted moments where people sound like people.

When it comes to getting your team involved in building your brand, the best thing you can do is give them the freedom to speak naturally. Forget the teleprompter and the bullet points. Let them show up as they are with awkward pauses, quirky jokes, and all.

When people can see your team as real people, the connection becomes instant.

Offer Prompts to Spark Ideas

Not every great idea happens in a brainstorming session. Sometimes, it’s a random thought, a conversation over lunch, or a spontaneous “What if…?” moment that ignites something brilliant. 

The trick is to give your team the right prompts to get those ideas flowing without forcing them into a rigid box.

Instead of waiting for lightning to strike, offer open-ended prompts that encourage creativity. 

Something like, “What’s the most unexpected thing you’ve learned this week?” or “Share a time when our product made someone’s day better.” 

This invites them to think outside the box and remember the little moments that often get lost in the shuffle.

Use Mobile-First Formats

If it’s not mobile-friendly, it might as well not exist. 

Your team could be crafting the most mind-blowing content in the world, but if it doesn’t look good on a phone screen, it’s not going anywhere. Mobile optimization, on the other hand, keeps people from “pinching, zooming, and scrolling unnecessarily.”

So, when you’re encouraging your team to share content, make it effortless by optimizing for mobile. The goal is to design for the way people consume content today: scrolling, swiping, and tapping between quick, bite-sized moments. 

Whether it’s a behind-the-scenes snap or a spontaneous shoutout, if it’s easy to share and view on a mobile device, it’s going to get seen.

Celebrate Their Content Internally First

Before your team’s content hits the big stage — think social media or the company blog — give it a moment of internal glory. 

This creates a ripple effect of pride and inspiration that builds momentum from the inside out.

When your team shares something they’ve created, don’t just say “great job” and move on. Give it the spotlight it deserves. Shout it out in meetings, drop it in the company chat, or post it on an internal board. 

When you celebrate their work internally, you’re reinforcing the idea that their contributions are valued and that they’re an essential part of the brand story.

When You’re Too Busy Building Things to Market Them, Connect With INDIRAP 

Your team is the one that believes in your mission and gets what you stand for. And that authenticity is what people seek in the online world. 

The last thing that they’ll pay attention to is flashy slogans. They want to connect with real people, doing real work, with real passion. 

However, it’s not always easy to bring that genuine energy to life on screen. That’s where we come in. 

At INDIRAP Video Production, we specialize in capturing your team’s essence in a way that feels natural and full of heart. From behind-the-scenes moments to candid team stories, we’ll help you share what makes your people your most valuable marketing asset!

Book a free, no obligation discovery call today to learn how our video marketing team can uplift the efforts of your team.