The most effective manufacturing and industrial companies know that seeing is understanding. So, they understand that video is an essential communication tool. It can show things like detailed factory walkthroughs, equipment training, internal SOPs, and more. Plus, visual content helps keep teams aligned and stakeholders informed.

If you’re a Chicago-based manufacturer, the right video production Chicago partner, such as INDIRAP, can turn your daily operations into valuable content. Our manufacturing video production Chicago services go far beyond promotional material. We also capture the real-time workings of your facility, document complex procedures, and help streamline onboarding and compliance training.

The same applies across heavy industry. As a trusted industrial video production Chicago company, we understand how to operate in active sites and capture footage that respects safety protocols. Let's learn how to produce results-driven video content right from the production floor.

How to Highlight Technical Processes and Facilities Through Visual Storytelling

In manufacturing and industrial settings, processes are the product. Video gives decision-makers, partners, and team members an efficient way to see how a system operates without stepping onto the factory floor.

With manufacturing video production Chicago services, technical steps like assembly, fabrication, quality control, or material handling can be recorded in real time and repurposed for multiple business needs. Take this corporate video from Eagle Builders as an example.

For example, a fabrication plant may want to document its CNC machining workflow. A professional industrial video production Chicago team can capture close-up shots of the equipment in operation, synchronized with voiceover or motion graphics to explain programming, tolerances, and inspection protocols. The video content is ideal for client education and trade show exhibits.

The same approach applies to showcasing facilities. Modern factories house millions of dollars in technology.

Video brings attention to that infrastructure, such as automated systems, robotics, inventory control, clean rooms, and more. As a result, it turns complexity into clear, digestible visuals. For example, Amazon has created a visual tour of its fulfillment center.

Safety and compliance are also important drivers. A video can walk viewers through PPE zones, emergency exits, lockout/tagout stations, or GMP workflows. These videos are faster to update than manuals and easier for teams to retain.

A factory video production project should always be planned around real operational timelines. That means shooting in live environments and working around shift schedules or restricted areas.

At INDIRAP, we’ve helped manufacturers turn routine processes into compelling visual assets that support marketing, training, and stakeholder alignment. Our team knows how to work around live machinery, meet safety requirements, and deliver content that aligns with your business priorities.

7 Types of Videos for Manufacturing and Industrial Companies

Below are the most impactful types of manufacturing video production Chicago used by top-performing operations today. 

1. Factory Walkthrough Videos

A factory walkthrough video is a comprehensive visual overview of your entire facility. These videos often include exterior shots, production lines, storage areas, and specialized departments. They’re ideal for onboarding new employees, reassuring clients, and demonstrating operational capacity. HomeLane's factory walk-through video is a good example.

Walkthroughs help highlight your physical footprint, workflow layout, automation systems, and even workplace culture. If your operation has recently upgraded or relocated, a walkthrough can provide an update to stakeholders who haven’t seen the facility in person.

2. Machine Demonstration Videos

Industrial equipment is often expensive and complex. A machine demo video allows you to show how a specific piece of equipment functions. You can also show what it produces and how it integrates into broader production lines.

These videos help clarify process steps for training purposes and technical validation. They can also be used by your sales team to pitch your capabilities to clients looking for specific tolerances, cycle times, or automation levels. For example, this video of JCB 3CX's demonstration can be used by the company to shorten the sales cycle.

A manufacturing video production Chicago project focused on machine demonstrations should include close-ups, wide-angle shots, motion graphics for labeling, and a voiceover that explains each operational step clearly. In this video, our experts share the blueprint for a successful product demo video.

3. Safety Training Videos

Safety is non-negotiable in industrial environments. Every worker, contractor, and visitor must be aware of protocols. However, traditional training manuals often fall short. Video provides a more effective way to convey safety procedures. Check out our video on creating training video libraries.

A professionally-made safety video covers hazardous zones, lockout/tagout procedures, chemical handling, machine guarding, and evacuation routes. These videos can be reused across teams and easily distributed to off-site personnel.

Industrial video production Chicago services in this category also help reduce insurance risks and compliance violations. For example, a logistics warehouse can develop multilingual safety videos and use them during orientation sessions across multiple locations to prevent accidents. These videos may be animated, such as this one about wearing helmets.

4. Time-Lapse Installation Videos

Large-scale equipment installs or facility buildouts take weeks or even months. Capturing that process through time-lapse video helps document the entire scope of the project in just a few minutes. You can take inspiration from this time-lapse video of a suspension bridge's construction.

These videos are especially useful for engineering firms, construction managers, and industrial vendors who want to show how efficiently they completed a job. For manufacturers, time-lapse videos of a production line upgrade can be shared internally or used for client-facing case studies.

Time-lapse requires pre-planning. Camera angles must be strategically selected, lighting changes anticipated, and footage reviewed at regular intervals. For example, this time-lapse installation video of UNIPORT6000 at Iftec GmbH accounts for these factors.

A factory video production partner, such as INDIRAP, with experience in construction and industrial projects, will know how to manage these variables.

5. Process Explainer Videos

Process videos walk viewers through a single operation or set of tasks. It might be how a raw material moves from intake to packaging, or how a component is produced in sequential stages.

These are particularly useful for internal knowledge transfer, equipment maintenance training, and even supplier education. For example, an electronics manufacturer can use process videos to explain how circuit boards are assembled and shipped. This video of PCB assembly from a UK electronics manufacturing company is a good example.

6. Recruitment Videos

Industrial and manufacturing jobs are becoming harder to fill. To attract talent, companies need to show what it’s actually like to work on-site.

Recruitment videos are more descriptive than job descriptions. They highlight team culture, benefits, facility quality, growth opportunities, and testimonials from current employees, such as in this video from a manufacturing company based in Chicago.

A video that combines real footage with personal stories can help humanize roles and appeal to potential applicants who may be hesitant about industrial work environments.

7. Quality Control and Testing Videos

Quality assurance is a top priority for clients working with contract manufacturers or suppliers. Showing your inspection process, certifications, and testing equipment builds credibility. That's what's happening in this Audi factory quality control video.

These videos might include footage of tensile strength testing, non-destructive inspections, calibration labs, or final product checks. They’re often used in technical sales conversations or to answer compliance-related questions during audits.

Why Industrial and Manufacturing Companies Benefit from Professional Video Production

When handled by a specialized Chicago video production company, the right video content becomes a strategic tool for building trust, supporting compliance, attracting talent, and winning business.

Here are the core benefits of manufacturing video production Chicago and industrial video production Chicago services.

Builds Trust With Clients and Stakeholders

Trust isn’t built on claims but visibility. A well-produced video gives clients, vendors, and partners a transparent view into how your facility operates.

You can use it to show a clean, well-organized production floor or demonstrate quality control steps. Even better, video allows people to see for themselves how your business runs.

It reduces the need for lengthy explanations or multiple site visits and speeds up the decision-making process. When prospects can see your team in action, there's a chance of an introduction and partnership happening much faster.

In B2B businesses, clients want to know you're capable of delivering consistent output and managing large orders. A factory video production can walk them through everything from raw material handling to shipping, and help them feel more confident about choosing your company over others.

Supports Training and Compliance

Onboarding in manufacturing entails safety, procedures, and compliance. Traditional manuals and PowerPoint decks often fail to engage or stick. Video shows real scenarios on your actual floor, making the content more relatable and easier to absorb.

For example, safety training videos can cover machine guarding and emergency exits. These videos create a consistent training experience across all locations and shifts. For example, this safety video from a factory floor can be used in their other locations, too.

A manufacturing video production Chicago partner can work with your EHS or compliance teams to align the messaging with OSHA standards or internal SOPs.

Increases Investor and Customer Confidence

Investors and procurement managers need to know that your operation is stable and well-managed. A walkthrough or capability video lets you present your facility as professional, high-functioning, and prepared for growth.

When you're pitching to investors or responding to Request for Proposal (RFPs), these videos can make your operation stand out. They show that you're serious about production, communication, presentation, and transparency. For RFPs, they offer proof of performance that words alone can't match.

If you're working in highly regulated industries like aerospace, medical devices, or automotive, this becomes even more important. A Chicago video production company like INDIRAP knows how to frame your operations in a way that speaks to risk management and readiness.

Attracts and Retains Talent

Skilled labor is in short supply. Younger workers, especially those considering trades, want to know what the work environment looks like, what machines they'll use, and what kind of teams they'll be part of. Recruitment videos answer those questions directly.

A strong recruitment video shows employees in action and presents a realistic picture of daily life on the job. Instead of generic HR material, candidates get to see the actual production floor, hear from real team members, and understand why they might want to work there.

Such content can bring in more qualified applicants and help reduce turnover by setting clearer expectations upfront. When candidates see the work environment and hear directly from peers, they’re more likely to enter the role with realistic expectations and long-term intent.

How INDIRAP Created a Brand Overview Video for Krusinski Construction Company

When Krusinski Construction Company (KCC) wanted to capture the spirit, legacy, and mission of their family-run business, they partnered with INDIRAP to produce a brand overview video that told their story with clarity and emotion. The goal was to highlight KCC’s 50-year evolution from a local contractor into a national construction partner.

INDIRAP approached the project with a focus on authenticity. Interviews with leadership and staff revealed consistent themes like trust, long-standing relationships, and a deep sense of teamwork.

Footage from job sites, office spaces, and team meetings helped reinforce the message that KCC is a community built on shared goals and mutual respect. The final video shows KCC’s technical expertise and safety-first mindset along with the pride and purpose that drives every project.

You can check out the video here:

It’s a testament to the company’s reputation, told through the voices of employees, partners, and clients. For Krusinski, the result was a powerful brand asset that reflects who they are today.

What made the collaboration successful was INDIRAP’s ability to operate with agility on active job sites. We also listened closely during the discovery process and translated a multi-decade legacy into a clear, modern visual story. Our team brought professionalism, creative insight, and a strong understanding of how to speak to both internal teams and external audiences.

Do you want your brand to be highlighted the same way through a compelling video? Book a free, no-obligation Discovery Call today for your next industrial video project.