If you're in the fitness business, video marketing is your golden ticket. This strategy is ideal for attracting the audience's eyes and engaging them with stunning visuals. From the business perspective, video marketing helps you tell your brand story to the general audience.
Think about it: Facebook gets over 8 billion video views daily, and YouTube receives 500 hours of video every minute. That's a ton of viewers looking for content just like yours.
In a world where fitness content is booming across social media, video has become the go-to format for reaching your audience. It's always on, always working to attract new clients, and always ready to give your brand a boost.
If you’re looking for gym marketing ideas for fitness brands, read our guide and start engaging with your video-hungry audience.
Before you get into our top 12 gym marketing ideas for your fitness business, let’s talk about why you need to invest in video marketing in the first place. If the generous ROI isn’t enough to convince you, here are six more benefits.
Video captivates attention better than text or static images. It combines visuals, sound, and motion, creating a more dynamic and engaging experience.
According to a study by Zight, personalized videos have been found to increase engagement rates by 93%. Moreover, McKinsey reports that 71% of consumers want personalized experiences, so companies need to meet this requirement.
Video marketing ideas for fitness companies can demonstrate their knowledge and skills. By sharing workout tips, exercise routines, or nutritional advice, you establish your brand as an authority in the fitness industry.
This garners trust and credibility with your audience. In fact, 52% of marketers say that video is a robust tool to build trust between the brand and its customers.
Videos are highly shareable, making it easier for your fitness content to spread across social media platforms. In fact, in Wyzowl’s marketing report, 93% of marketers said that video has helped increase brand awareness.
When viewers share your videos, it increases your brand's visibility and introduces your business to new potential customers. This organic reach is pure gold for growing your brand.
Video content is persuasive and can lead to higher conversion rates. The actual conversion depends on the type of video you create. For example, Wistia reports that original video series have a conversion rate of 30% while customer testimonials and product videos convert 17% of the viewers.
By showcasing real results, client testimonials, or before-and-after transformations, you can motivate viewers to take action. You define your own conversion point – signing up for a class, purchasing a product, joining your online community, etc.
Videos allow you to inject personality into your brand. Whether it's through trainers' energetic instruction, behind-the-scenes glimpses of your business, or personal stories of transformation, the best video marketing ideas for fitness companies can humanize your brand.
Search engines love video content. By including video content in your marketing campaign, you can improve your video SEO ratings drastically. This is particularly true for YouTube, which is the second-largest search engine in the world.
Videos also increase time spent on your website. When visitors watch clips, they stay longer, which signals value to search engines. Longer engagement can boost rankings and make your content more likely to appear in search results.
Regardless of your industry, video content is a powerful tool for promoting your business and garnering customer loyalty. Here are 12 video marketing ideas for fitness companies, along with examples to get you inspired.
Tutorial videos are the best way to solidify your authority in the fitness industry.
For instance, you could create a YouTube series that not only teaches new fitness techniques but also showcases the expertise of your gym's trainers. Each episode would highlight a trainer from your gym demonstrating the correct form for a particular exercise.
This is also a good opportunity to point out common mistakes to avoid. But these are just a few video marketing ideas for fitness brands – the possibilities are endless.
By creating these tutorial videos, you establish your gym as a trusted and reliable source of fitness knowledge. Even when educating your viewers, remember to keep it short – videos that last 90 seconds or less have a retention rate of 50%.
Here is an example from Fraser Wilson:
FAQs are one of the more research-intensive video marketing ideas for fitness companies, but they’re worth it. They establish you as an authority in your niche – customers will come to you anytime they have a fitness-related question.
Plus, they humanize the business, showcasing trainers and other employees in their elements. It’s the perfect chance to show exactly why you’ve hired these experts.
It can be as simple as creating Reels and TikToks where your trainers answer questions your followers have been commenting on.
Here is an example from Fitness Marketing Agency:
According to Insivia, 90% of users say that seeing a video about a service or product helps them make decisions. You, too, can transform your gym marketing with video testimonials that celebrate your members' fitness milestones.
For instance, you can create a series called "Victory Diaries," highlighting the fitness journeys of your gym members. Each episode will share a member's transformation, telling a story about their struggles, perseverance, and ultimate success.
These heartfelt stories aren't just motivating; they can inspire viewers to start their own fitness journeys. It's a simple yet powerful way to showcase your gym's impact and attract new members.
Take inspiration from Xeela Fitness:
Behind-the-scenes videos can be a game-changer for fitness businesses looking to engage their audience. This is your chance to show the people, processes, and passion that drive the brand. These video marketing ideas for fitness brands can create a sense of authenticity and transparency.
Plus, they offer glimpses into trainers' personalities, workout preparation, and team dynamics. Viewers are a lot more likely to make a purchase when they feel connected to your employees.
This strategy can also demystify fitness journeys and humanize the business – your clients will feel like a part of the community.
Here is an example from Les Mills:
'A Day in the Life' vlogs are Gen Z’s definition of transparency. They can build trust by offering a genuine glimpse into what it’s like to be a member of your gym.
This trend is particularly successful on TikTok, where the hashtags #dayinmylife and #dailyvlog have a combined 35 billion views.
Wondering how to join the trend as a fitness company? Capture a trainer's daily routine, from workouts to meals, even sharing their go-to playlists. Or, follow a member to spotlight their favorite equipment and classes.
This will give prospects a real-life view of what it's like to be part of your fitness community.
Here is an example from Lucy Lismore:
Class previews can be effective video marketing ideas for fitness businesses.
These videos offer a glimpse into the class experience at your gym. Take this opportunity to show off your high-energy workouts, experienced instructors, and motivating environment.
By providing a preview, you can give potential clients a sense of what to expect and encourage them to take the leap to sign up. Combine them with an enticing CTA, and you’ll see your conversion rates skyrocket.
Here is how CREWFIT shows its group fitness classes preview:
When all else fails, ignite your audience's competitive spirit with fitness challenge videos!
Picture this: a "30-Day Shred Challenge" where participants document and share their fitness journey on social media using a unique hashtag. You can reward the most dedicated participants with free gym memberships, merch, or personal training sessions.
There’s even some research to back up how well this trend works. According to a study, 82% of participants in a fitness challenge enjoy the experience, and 82% would join the next one.
These fitness challenges don't just engage your audience. They also create a wealth of user-generated content that boosts social media engagement by 754%.
Here is an example from Joe Fazer:
Social media algorithms become more demanding by the day. If you want high engagement on your Reels and TikToks, you must post at least one to four times a day.
Realistically, you’ll run out of video marketing ideas for fitness pretty soon. That’s where Workout of the Day/Week videos will save the day.
It’ll take your trainers less than 5 minutes to train them, and the result will be a useful nugget of education your followers will really value. These videos can also foster a sense of community, allowing viewers to join in from home and ultimately driving them toward in-person classes or memberships for a more immersive experience.
Take inspiration from Michael Chandler:
How about taking your fitness center directly to potential members?
A well-filmed virtual tour can create the ideal immersive experience, letting people explore your gym from the comfort of their own homes.
This is one of the best video marketing ideas for fitness companies trying to appeal to Gen Z and millennials. Customers aged 18-34 are at least 130% more likely to book after watching a virtual tour.
Showcase your top-notch equipment, classes, and facilities to create a compelling first impression. If it’s within your budget, drone footage and 360-degree cameras can create a more interactive experience.
Virtual tours are ideal for potential customers who are contemplating signing up for a membership but don’t want to visit the gym in person yet. Here is an example from Bristol Gym:
If there’s anything viewers want from a gym’s social media presence, it’s motivation.
When in doubt, put out some motivational content. You can inspire and energize potential clients by sharing easy workouts, transformation stories, and positive outcomes. They’ll tap into emotional triggers and follow you for more motivation in the future.
And it’s not just a cliche; these videos actually work. Research shows that motivational videos are an effective pre-performance tool for many, especially when combined with the right music.
Take inspiration from Ben Lionel Scott:
Nutrition and meal prep videos are a great way to extend your gym’s value beyond workouts. Trainers or members can show quick recipes, post-workout snacks, or easy meal-prep routines that align with fitness goals. Highlight portion sizes, ingredients, and simple substitutions to make meals approachable for everyone.
Leana Deeb does a great job of it in her videos.
You can post these videos on Reels or YouTube Shorts. TikTok is also a great platform for such videos. Share a variety of meal prep ideas, such as lunch, dinner, and snacks, to keep your content fresh.
Live Q&A sessions allow trainers to connect directly with followers in real time. Viewers can ask questions about workouts, recovery, nutrition, or fitness myths and get immediate answers. Here’s a good example from Erin Stern’s channel.
These sessions humanize your trainers, demonstrate expertise, and build trust with your audience. Plus, they provide material for future clips. Highlights, tips, or memorable moments can be edited into shorter videos for social media.
Ready to bring these video marketing ideas for fitness to life? Here are some tips to ensure your videos grab attention and keep your viewers hooked:
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Now that you’ve read our list of video marketing ideas for fitness companies, you’re one step closer to hacking the perfect online marketing strategy.
The good thing is that you don’t need to invest thousands into your video campaigns. The best gym marketing ideas can be as simple as filming a preview of your aerobics classes or a 5-minute warmup. All you need is a video camera, a good spot, some exceptional ideas, and you’re good to go!
Don’t forget – the only bad video is the one you didn’t post. So, don’t shy away and take your business to the next level with the above video marketing ideas. And if you want a professional weigh-in, work with a video production company like INDIRAP. We create a wide range of videos for fitness companies, from behind the scenes to promotional content. Book a strategy call today to share your plans with us.
Tutorials, behind-the-scenes clips, motivational content, live Q&As, class previews, and member testimonials are all effective for marketing a gym. A mix of formats keeps content fresh and appeals to both current and prospective clients.
Post 2 to 4 times a week as a starting point. You can mix short Reels, TikToks, and longer YouTube clips to keep your content varied and maintain audience interest.
Show practical, easy-to-follow recipes, portion sizes, and simple ingredient swaps. Quick clips highlighting snacks, lunches, and dinners keep content approachable and inspire viewers to try healthy meals at home.
Video testimonials can definitely boost sign-ups since they show real results and member journeys, which creates social proof. When you share transformations and positive experiences, it motivates potential clients to trust your services and join your fitness community.
Track metrics like views, watch time, likes, comments, shares, and click-throughs. For conversion-focused videos, monitor sign-ups, memberships, or downloads.
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