Training Content Students Actually Want to Watch
The University of Illinois Chicago originally approached INDIRAP to edit pre-existing content into a safety video, providing students with the information they’d need to know in an emergency situation. Thanks to our stellar communication, intentional approach, and quality work, UIC was happy with their final video and has used it for many years.
The University then partnered with INDIRAP again, this time to create an entire Safety Educational video series, an orientation that gives students and staff alike all the tips and information they’d need about navigating the UIC campus safely. Our team scripted, storyboarded, coordinated with talent both on screen and in voice over production, produced, shot and edited the campaign.
While UIC needed to communicate a lot of information with accuracy, they still wanted to truly engage their diverse audience, making sure they retained what they were learning to ensure a safe, happy campus experience.
They also wanted these videos to remain evergreen as long as possible, which means flexible language, avoiding mentioning dates, and not using team members on camera.
While UIC needed to communicate a lot of information with accuracy, they still wanted to truly engage their diverse audience, making sure they retained what they were learning to ensure a safe, happy campus experience.
They also wanted these videos to remain evergreen as long as possible, which means flexible language, avoiding mentioning dates, and not using team members on camera.
Our understanding of UIC’s voice, brand and messaging allowed us to craft each piece to fit their style from the visuals and graphics to the tone and copy. The 8 final pieces each covered key topics, succinctly and effectively sharing all necessary information students and staff need.
Miraval Specialist profiles created a connection between future guests and the experts they’d be guided by onsite, building trust as they shared their backgrounds, personalities, and approaches. Guided Classes offer a sneak peek at the services Miraval offers, and allows anyone to learn, experience mindfulness, and try different meditation styles at home. We also elevate each aspect of Miraval’s guest experience with welcome, training and “take home” content. Using animation added variety to the Miraval content library, reflected their brand feel with the style, colors and characters, and worked to engage viewers immediately.
This phase addresses guest FAQ's and extends the Miraval experience beyond the resort visit. Take-home experiences like a sound library and guided meditations allows guests to continue their mindfulness journey on their own. Video tutorials integrated throughout their website and digital platforms answer common questions, guide potential guests towards booking and set them up for the best possible visit with ease. Ads and social posts draw attention to new experiences, support current marketing campaigns and grow general awareness of what Miraval has to offer.
This suite of content focused on Miraval’s Group Trip experiences, both for family and friends, as well as corporate retreats. Storyboards turned into gorgeous visuals that truly reflect the environment, relationship building and growth Miraval Resorts can offer visitors. This content was designed to live on their websites, be shared in sales situations and cut down for social sharing.
We continue to showcase new experiences, elevate processes with effective content, and deliver social posts and ads for a wide variety of platforms. Their unique, mindful, natural brand is reflected in all we do, resulting in a soundscape-forward, easy paced, authentic content library.
Get ready to grow your brand smarter, faster and more predictably with INDIRAP. Book a time to speak with one of our growth experts today and learn how you can turn content into profit for your business.
