Keeping up with a Growing Portfolio
The Onni Group is consistently developing and managing incredible properties across multiple cities, creating true community spaces that their residents love. Their video needs cover multiple goals, from showcasing a property to capturing the energy and excitement at their resident events. INDIRAP has captured each of their new locations as they open and continue to be a partner as each Onni Group development builds out their daily resident experience.
There’s a property video, and then there’s an impactful, breathtaking showcase of a development that truly reflects the brand, energy and special details put into the space. INDIRAP is always looking to celebrate the properties we work with, elevate the final product, and create unique pieces that stay authentic to the location.
To that end, our team meets with the property team to begin each project, learning more about the resident demographics, the building look, vibe and feel, the neighborhood and any special amenities, decor and details. We craft shotlists that specifically respond to each property, and our onsite production team makes magic with shots that show each aspect in its best light, using lighting, camera movement and angles. Our editing team furthers this effort with music, pacing, color correcting and graphics that match the spirit of the property and content.
Each of our Onni Group videos stays true to the larger brand, but reflects the individuality of the buildings. These pieces of content have worked to represent the resident experience for perspectives, draw in new audiences, and showcase the amazing work of the Onni Group for widespread audiences.
Miraval Specialist profiles created a connection between future guests and the experts they’d be guided by onsite, building trust as they shared their backgrounds, personalities, and approaches. Guided Classes offer a sneak peek at the services Miraval offers, and allows anyone to learn, experience mindfulness, and try different meditation styles at home. We also elevate each aspect of Miraval’s guest experience with welcome, training and “take home” content. Using animation added variety to the Miraval content library, reflected their brand feel with the style, colors and characters, and worked to engage viewers immediately.
This phase addresses guest FAQ's and extends the Miraval experience beyond the resort visit. Take-home experiences like a sound library and guided meditations allows guests to continue their mindfulness journey on their own. Video tutorials integrated throughout their website and digital platforms answer common questions, guide potential guests towards booking and set them up for the best possible visit with ease. Ads and social posts draw attention to new experiences, support current marketing campaigns and grow general awareness of what Miraval has to offer.
This suite of content focused on Miraval’s Group Trip experiences, both for family and friends, as well as corporate retreats. Storyboards turned into gorgeous visuals that truly reflect the environment, relationship building and growth Miraval Resorts can offer visitors. This content was designed to live on their websites, be shared in sales situations and cut down for social sharing.
We continue to showcase new experiences, elevate processes with effective content, and deliver social posts and ads for a wide variety of platforms. Their unique, mindful, natural brand is reflected in all we do, resulting in a soundscape-forward, easy paced, authentic content library.
Get ready to grow your brand smarter, faster and more predictably with INDIRAP. Book a time to speak with one of our growth experts today and learn how you can turn content into profit for your business.
