Introducing ILPMP’s Value to the Medical Community
INDIRAP won ILPMP’s RFP to create a series of educational videos, provide various marketing materials, and consult on their PR and Marketing strategy. We worked closely with their team throughout our contract, with weekly check-ins to ensure clarity between their internal teams.
Although our list of deliverables and tasks were extensive, we maintained a seamless, creative and exciting relationship and process with the ILPMP team, resulting in incredible content and results.
ILPMP’s digital presence was up for extreme modernization. With these upcoming changes to their website and marketing strategies in mind, our team wanted to deliver evergreen content that could provide value for years to come.
This content needed to clearly communicate messages on intent, platform usage and legal aspects, while engaging audiences and providing them with retainable, revisitable information. These videos also needed to be easily updated as any changes emerged in the future, like platform upgrades or new laws.
Another challenge presented itself when we considered the minimal resources ILPMP was working with leading up to our partnership. Their branding was minimal, which came as both a challenge and as an opportunity to establish a strong foundation for any future content and marketing. However, we did have to consider the lack of an existing content library, that they didn’t have a central location to capture behind-the-scenes or in-person content, and, due to patient confidentiality and neutrality needs, capturing real medical professionals and patients was not an option.
We decided upon animated videos with voice over scripts. This style not only gave us the ability to create engaging visuals that capture audiences without previous resources, it was a fantastic method to represent a diverse range of people, and allowed us to visually show situations, platforms, and themes that would otherwise be difficult to show or would require frequent updates to stay relevant.
This strategy also provided flexibility to be easily updated in the future, as our voice over artists remained available moving forward, and animation can be edited without continuity concerns or needing to schedule further production.
The INDIRAP team guided the ILPMP through our process seamlessly, making their first experience with this type of content and marketing comfortable and easy. With our consultation and marketing assets, the ILPMP team gained insight into how to modernize and set their digital presence up for flexibility and success. The incredible video assets were turned over with unprecedented speed to fit their timeline, and are now being used to effectively introduce ILPMP and their value and services to new audiences.
Miraval Specialist profiles created a connection between future guests and the experts they’d be guided by onsite, building trust as they shared their backgrounds, personalities, and approaches. Guided Classes offer a sneak peek at the services Miraval offers, and allows anyone to learn, experience mindfulness, and try different meditation styles at home. We also elevate each aspect of Miraval’s guest experience with welcome, training and “take home” content. Using animation added variety to the Miraval content library, reflected their brand feel with the style, colors and characters, and worked to engage viewers immediately.
This phase addresses guest FAQ's and extends the Miraval experience beyond the resort visit. Take-home experiences like a sound library and guided meditations allows guests to continue their mindfulness journey on their own. Video tutorials integrated throughout their website and digital platforms answer common questions, guide potential guests towards booking and set them up for the best possible visit with ease. Ads and social posts draw attention to new experiences, support current marketing campaigns and grow general awareness of what Miraval has to offer.
This suite of content focused on Miraval’s Group Trip experiences, both for family and friends, as well as corporate retreats. Storyboards turned into gorgeous visuals that truly reflect the environment, relationship building and growth Miraval Resorts can offer visitors. This content was designed to live on their websites, be shared in sales situations and cut down for social sharing.
We continue to showcase new experiences, elevate processes with effective content, and deliver social posts and ads for a wide variety of platforms. Their unique, mindful, natural brand is reflected in all we do, resulting in a soundscape-forward, easy paced, authentic content library.
Get ready to grow your brand smarter, faster and more predictably with INDIRAP. Book a time to speak with one of our growth experts today and learn how you can turn content into profit for your business.
