When it comes to customer acquisition for dentists, first impressions are everything. People do business with people they like, and if you can make potential patients like you by meeting them with quality video content and an optimized website, you’ll be setting yourself up for acquiring new patients in no time. Keep reading to learn why video content for dental practices is so important.

We know, you might be asking yourself “Why do I need video content for my dental practice?” Well here’s why:

A brand overview of your dental practice can do a lot when it comes to making the right first impression. Video content is more personal than text or images, and you are able to showcase your practice in the best possible light.

Dentist’s Money Digest even says, “One of the dominant tools of social media marketing continues to be videos. If you are not already on social media platforms like Instagram and YouTube, then you are missing a huge opportunity of digital marketing.”

Potential patients can get a better feel of what to expect when they step into your office- who you are, what your facilities look like and where you’re located are just the start. By giving potential patients an inside look at your practice, they will be much more likely to choose you as their dentist.

Video content for your dental practice also improves your chances of being found online. A video is 50x more likely to appear on the first page of search results than a traditional web page, and video advertisements allow you to target potential customers by demographic. These days, if you aren’t making efforts to meet people where they are looking online, you’re missing out on business, and creating video content for your dental practice is one of the best ways to do this.

Another great part about utilizing video content in a dental practice is the ability to showcase client testimonials. Let your current patients talk about how much they love coming to you and use them as cheerleaders for your practice. A video testimonial is a lot more authentic than a sentence or two on a review website, and much more convincing, too.

Check out this brand overview INDIRAP put together for MG Dentistry: