The posts with bold “BUY NOW” headlines and a few dimly lit photos now feel like a throwback to 2010. Buyers not only scroll past such zero personality posts but cringe hard. Forceful selling is so old-school and, dare we say, bound to hurt your credibility. 

Today’s audiences want stories and proof that you get them.

Social media is precisely where you can win or lose this battle. However, showing up alone won’t work. 

Buyers expect interactive content and a sprinkle of personality that makes you stand out. Below, we explore the upcoming trends you can use to get your listings noticed. 

Why Consider Real Estate Social Media Marketing?

The days of relying solely on cold calls and listing websites to sell properties are fading fast. 

Buyers and sellers now live online, scrolling through endless feeds. Forbes highlights that “Many homebuyers will search on social media for homes that match their specific preferences.” 

So, if your real estate strategy doesn’t include social media, you’re essentially missing the opportunity to reach your target audience. 

Cost-Effective

Real estate agents know the pain of keeping up with costs—staging fees, professional photography, advertising expenses, you name it. 

It can feel like you’re spending a fortune just to get a single property noticed. However, listing homes shouldn’t break the bank. Thankfully, platforms like Instagram, Facebook, TikTok, and YouTube are free to use and insanely powerful. 

With just a smartphone and a little creativity, you can reach thousands—scratch that, millions—of potential buyers without spending a dime. 

Posting a virtual tour? Free. Sharing market insights to show you know your stuff? Also free. Running a paid ad? Even that costs a fraction of traditional marketing.

Community Building

In addition to purchasing a house, buyers want to know about the schools, restaurants, the coffee shop on the corner, and that amazing farmers’ market everyone raves about. 

Selling homes means selling a lifestyle, and social media is where lifestyles come to life. You can share local highlights, collaborate with small businesses, and start conversations about what makes a neighborhood special. This way, you end up building a solid community. 

People no longer see you as “that agent who sells houses”; they see you as the go-to expert for all things local.

And when the time comes for someone to move, guess who they’re calling? The agent who cared about more than just the sale!

Humanizing Your Brand

Nobody wants to work with a faceless logo or a name that feels as personal as an auto-reply email. Real estate is deeply personal. 

We mean, buying or selling a home is one of the biggest decisions in someone’s life. That’s why people want to connect with you.

Social media is your chance to show the human side of your business. According to Forbes, personalizing social media interactions “will help you achieve better results while expanding your social media presence.”

So, share behind-the-scenes moments, celebrate client milestones, or maybe post a quick selfie after a successful closing. Let people see the agent who genuinely cares about their clients.

Reaching More Customers

There are a whopping 4.89 billion social media users globally. These always-scrolling, ready-to-be-engaged people are looking for their dream homes and their next big move.

Social media is your chance to target them effortlessly. You can do so through a quick TikTok video or a Facebook post, whatever suits your preferences. The best part is that your reach is no longer limited to your ZIP code. 

Real Estate Social Media Trends to Get Noticed

Capturing your audience’s attention in a place where every realtor is vying for one is no easy feat. 

We mean, showing up alone won’t cut it anymore; you’ve got to show right. Here are some trends to help you know what’s required of you to succeed. 

Virtual Tours

For those who can’t make it to an open house, whether due to distance or busy schedules, virtual tours are a dream come true. They give them a chance to explore homes at their own pace and make decisions without the pressure of time constraints or endless in-person visits. 

Plus, it’s a time-saver for sellers, too—showing off the home’s best features without needing to constantly arrange showings. However, make sure you:

• Don’t just zoom through the rooms. Take your time and highlight key features of each room to give a true feel for the home.
• Allow viewers to click on different areas for extra details or images. 
• Ensure the lighting is good and the rooms are tidy. You want people to picture themselves living there (not cringe at the clutter).

Neighborhood Spotlights

When it comes to buying a home, the property is just one piece of the puzzle. Buyers are equally interested in the lifestyle a neighborhood offers. 

Is it the kind of place where they can grab a coffee at the corner cafe on a lazy Sunday? Does it have the vibe they’ve been dreaming of? 

Neighborhood spotlights are the ultimate way to show off what makes an area truly special.

Social media gives you the perfect platform to showcase the community surrounding a listing. Maybe share a video of a local park, feature cozy restaurants, or give a shout-out to the vibrant community events that make the neighborhood come alive. 

Here’s an example video of a community event that gives buyers a glimpse into what living in the area feels like, from concerts to food streets to dancing fountain and more:

However, make sure you share honest, on-the-ground insights about what makes the neighborhood unique and even get local residents to weigh in.

Further, instead of just listing amenities, tell a story. It could be about a family who found their forever home or a couple that loves weekend strolls through the local arts district.

Relatable Memes and Humor

Buying a home can be stressful. There are inspections, negotiations, paperwork, and endless decisions. So why not throw in a little humor to lighten the mood? 

Relatable memes are a surprisingly effective way to connect with your audience while showing them that you understand their struggles.

Besides, everyone loves a good laugh, especially when it’s about something as universally stressful as real estate.

However, your memes must speak to the real estate experience. A meme about buyers obsessing over kitchen counters? Perfect. A random, off-topic meme? Not so much. Besides, keep it light. Humor should feel fun, not mean-spirited or off-putting. 

Here’s an Instagram page for some inspiration. 

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Educational Content With Quick Tips

The real estate market can be overwhelming. From understanding mortgage rates to comprehending bidding, there’s a lot to take in. 

So, why not be the agent who simplifies it all? Educational content with quick tips could be a goldmine for both seasoned buyers and first-timers looking for a little guidance.

However, you don’t need to throw in a massive info dump at your audience. Consider breaking it down into bite-sized, easily digestible tips that give them immediate value. It could be a 30-second video on how to boost curb appeal or a carousel of must-know real estate terms.

These little nuggets of wisdom will position you as the expert they can trust. 

Besides, always pair your tips with eye-catching graphics and subtitles to keep things engaging. Here’s an example video:

Augmented Reality Filters

Why just show a house when you can let potential buyers experience it? 

AR filters take the traditional property viewing process to a whole new level by allowing users to visualize themselves in a home before ever stepping foot inside. 

They can, for instance, change the wall colors, test out furniture arrangements, and maybe even see how different lighting affects the mood of a room. AR lets buyers play with possibilities in a fun, interactive way.

In fact, several apps now let buyers envision their dream home.

This trend is particularly helpful for buyers who might be unsure how a space will look once they make it their own. A quick swipe of a filter can help them envision the potential without all the guesswork. For sellers, it’s a brilliant way to give a fresh perspective on listings. 

To get the most out of your AR filters, make sure you allow users to modify things like wall color and decor styles to see how they’d personalize the space.

Also, encourage your followers to share their filter creations on social media. It’s a great way to generate buzz and get more eyes on your listings.

Drone Content

If a picture is worth a thousand words, then drone footage is worth an entire story. It lets you soar above a property and capture breathtaking aerial views that show off not just the house but the entire surrounding area. 

Drone content brings a high-end feel to your listings. It goes without saying that standard videos can’t match that vibe. 

Drone shots also let buyers see how the home fits into its environment, whether it’s located in a quiet neighborhood or a sprawling piece of land. 

When filming one, make sure you focus on the elements that truly stand out, like scenic views or proximity to local attractions.

Furthermore, try to tell a story with your shot. Maybe start with an aerial view of the neighborhood, gradually zoom in on the property, and finish with a sweeping shot of the whole area.

Also, make sure your shot is steady and visually appealing because that’s what we’re trying to achieve with drone shots. 

Display Eco-Friendly Features

Eco-friendly homes are no longer a niche market; they’re becoming the standard. More buyers are prioritizing sustainability than ever before. 

With climate concerns on the rise and energy costs climbing, homebuyers are increasingly looking for properties that align with their values and offer long-term savings. 

According to the National Association of Realtors, if your customers haven’t yet shown interest in such properties, “they will likely start to see green and sustainable homes.”  

In fact, Forbes highlights that eco-friendly features help homes sell faster. That’s because they appeal to buyers who want to make an impact on both their wallets and the planet.

So, make sure you’re loud about these features on social media, from solar-powered homes to rainwater harvesting systems. Here are some features you must consider. 

• Solar panels. Let potential buyers know how much they can save on energy bills.
• Energy-efficient appliances. Highlight anything that uses less power.
• Smart thermostats. Show off tech that helps control energy use while keeping the home comfortable.
• Green building materials. Mention sustainable, non-toxic materials used in construction.
• Water conservation systems. From low-flow faucets to rainwater collection, these features save both water and money.

Selling properties that resonate with today’s eco-conscious buyers will get you noticed faster in the sea of standard listings. 

Connect with the Best Video Production Agency to Get Started

There was a time when a “For Sale” sign on the lawn and a few open houses were enough to sell a home. 

However, buyers today aren’t responding to pushy pitches or cookie-cutter marketing anymore. They want something they can connect with and something that feels personal.

Social media has given real estate professionals a rare gift: the ability to meet potential buyers where they are and speak their language. 

From virtual tours to neighborhood spotlights, the trends shaping 2025 offer endless opportunities to engage audiences in meaningful ways. And if you’re seeking someone to complement your social media marketing efforts, we can help you produce high-quality videos.

At Indirap, our team goes above and beyond to show your property’s unique appeal and make it scroll-stopping. Let’s work together and make 2025 your most successful year yet!