With the growing importance and popularity of videos in content marketing, most businesses in the hospitality industry have started incorporating videos in their online marketing strategy. After all, videos are super engaging and allow you to convey your business message and story effectively.
If done right, video marketing can help you grow your hospitality business and drive more customers to it. However, while all of this sounds super exciting, it is a bit challenging too. Coming up with an effective video marketing strategy for the hospitality industry can be tricky.
With the fast-evolving trends and changing states and preferences of customers, hotels, restaurants, bars, etc. have to be on their toes constantly. They need to come up with unique video content marketing ideas to capture their audience’s attention.
If you are trying to boost your hospitality business’s video marketing, you have reached the right place! Today, we will discuss top 8 hotel video marketing tips. Let’s dive in!
Video marketing doesn't have any speicific template that fits every hospitality business. Instead, its implications and requirements vary from business to business. Here are 8 hotel video marketing tips that usually work in diverse environments:
Marketing trends will come and go, but virtual tours will never go out of style! Creating an engaging virtual tour is one of the best video marketing examples for hotels, resorts, and even restaurants.
One of the biggest reasons virtual tours still work is that people get an incredible opportunity to explore the entire property, its amenities, specialties, etc. while sitting on their living room couch. This helps them in gathering ample information and comparing alternatives before making their final choice.
Virtual tours also offer you the opportunity to showcase your business in the best way possible. If you own a hotel, make sure to show off your rooms, additional amenities like the outdoor pool, high-end bar, or basically anything that makes you unique.
If you are creating a virtual tour video for the first time, this video will help you get started in the right way!
Humans love an emotional story like anything! This is one of the reasons why advertisements with emotional content perform 2X better than ones having logical or rational content. Thus, if you can manage to tug at your audience’s heartstrings in the right way, it can do wonders!
And what better way to create emotional content than telling a good story in a video? People love visual content and they adore stories. Thus, a video having an interesting story about your brand, how it came into being, and what it offers will almost always work!
Here’s a fantastic video example of this created by The Student Hotel. The video directly speaks to the hotel’s target customers and showcases how it is more than just a place to stay. It is emotional, engaging, and very well put!
Another video example that is quite popular in the hospitality industry is a short Question & Answer session. You can style this type of video according to your and your audience’s liking and answer a variety of different questions.
For example, you can answer questions about the unique features of your hotel or resort, or restaurant. To make it more engaging, you can also ask your audience to submit their questions and answer them in a video. Moreover, you can also conduct interviews with your team members and bring some spotlight to them.
Q&A videos are popular because they answer the audience’s questions, give them valuable insights, and help them make informed decisions.
Behind-the-scene clips are extremely popular in the hospitality industry. It is because they enable businesses to showcase their “humane” side and reveal how things get done behind the curtains.
Through such clips, you can showcase how your staff works to offer them the best stay, how your chef cooks delicious meals, or how your team does the preparation for some big event. Doing so will help you display your capabilities, win the audience’s trust, and position your business as an industry leader.
Here’s an excellent behind-the-scenes example of how food is prepared and plated in a Michelin-Star hotel.
Apart from promotional content, creating educational videos can also be a fanatics video marketing strategy. You can come up with a series of travel-related videos or simply create one video sharing travel hacks for the region your business is based in.
For example, if your hospitality business is based in New York, you can create a video for “top travel tips for exploring New York on a fixed budget,” and so on. Make sure to choose the topic according to the interest of your target audience.
Educational or informational videos make your audience believe that your business cares about them and you aren’t here only for profits. It helps you build trust and establish goodwill.
Customer testimonial videos are one of the most persuasive ways to promote your hospitality business. Real guests sharing authentic experiences build trust instantly and form a human connection. You could feature a couple talking about their honeymoon suite, a family raving about your restaurant, or a business client praising your conference services.
Here’s a testimonial video for the Holiday Inn as a good example.
These hotel video marketing videos show prospects what they can expect and make your services feel tangible. Sharing them on social media, your website, or YouTube can boost bookings and enhance credibility. You may even take a different spin on these videos by showing how your business can facilitate relaxation or offer any other benefit.
For example, Hilton’s video shows how staying solo at its hotel can spark creative inspiration.
If you host events periodically, don’t miss out on sharing videos from these occasions. Weddings, conferences, or special dinners can be condensed into dynamic clips, giving potential clients a taste of what you offer. Use this video from the Swiss-Bellhotel’s international conference as inspiration.
You could film a wedding reception, a corporate gala, or a live music night, emphasizing décor and staff efficiency. These reels create excitement and demonstrate your professionalism and attention to detail.
You can share these on social media or in email newsletters to inspire bookings. Since these videos show guests what’s possible, it helps them visualize their own event at your property.
Introducing your staff through video humanizes your brand and builds a personal connection with guests. You may create short clips highlighting your chef, concierge, or front-desk team. Similarly, you could show a short history of your business in a video, such as this example from Four Seasons.
These videos reassure guests that your staff is friendly, professional, and attentive. They also make your brand relatable, giving a behind-the-scenes look that encourages trust and loyalty.
Video marketing gives hospitality businesses a way to connect with customers through virtual tours, behind-the-scenes clips, customer testimonials, and other video types. When you share these videos consistently, they boost engagement and encourage bookings (plus repeat visits).
Since video marketing for hospitality businesses needs to be on a large-scale level, a video production agency often becomes a must. At INDIRAP, we create a host of videos for hotel video marketing, from service-related content to videos showing seasonal promotions and deals. Book a strategy call to see how a video marketing agency helps bring exposure to your hospitality business.
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Video marketing captures attention faster than text or images. It shows your property, staff, and services in action, builds trust, and can directly influence bookings by giving potential customers a real sense of your business.
Hotels and restaurants should create virtual tours, storytelling videos, Q&A sessions, behind-the-scenes clips, and customer testimonials. These videos engage viewers differently while highlighting the overall experience you offer.
Try to post about 1 to 3 times a week, mixing video types. Consistent posting will keep your brand visible and engage repeat viewers. It will also make your content appear more often in social media feeds and search engines.
Testimonials build credibility by showing real guests sharing their experiences. They increase trust and encourage bookings. Plus, they can be repurposed across social media, emails, and your website for maximum reach.
Staff can appear in culture and behind-the-scenes videos. Since viewers connect with real people, these videos help foster loyalty and encourage repeat visits.
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