The global real estate market is expected to reach around $638 trillion by the end of 2024. Many factors, such as evolving customer preferences and market trends contribute significantly to this growth. However, one overlooked aspect is using social media platforms for real estate agencies video marketing. 

According to the latest statistics, realtors get 403% more inquiries if they use video marketing. And what’s a better platform for this marketing strategy than social media? 

Facebook, Instagram, Twitter, and even LinkedIn help realtors reach a wider audience in a short time. Not only that, but they also help them analyze the market, allowing them to adapt faster to the latest trends.

So, if you have just opened your real estate agency, know that the competition is tough and you need to stand out. Read now to learn how to leverage social media marketing for real estate and gain the attention your firm deserves. 

Is Real Estate Video Marketing Important?

Real estate video marketing is critical to establish your presence in the market and attract as many leads as possible. Here are some benefits you can reap from high-quality real estate video marketing. 

Creates Visual Appeal

Since real estate is a visual industry, it makes sense to create high-quality videos to create immersive experiences for the audience. When potential buyers take virtual tours from video content, they find it much easier to buy a property that may fit their taste. 

Look at this video by Bespoke Real Estate. With the help of crisp clips and drone shots, the agency has captured the mesmerizing property, creating a visual appeal for anyone looking to buy it. 

Help Increase Engagement

When it comes to creating engagement, videos stand tall among images and texts. Since they successfully capture attention, videos persuade viewers to engage with the content, remember the brand for a long time, and eventually become customers. 

Help Showcase Properties in Detail

Real estate videos help you showcase your properties effectively to a large audience. You can use these footages to cover all aspects of a property including its interior, exterior, features, layout and overall ambience in one go. 

Establish Credibility and Trust

If you want to establish yourself as a successful real estate agency, you must build trust and credibility with your audience. Videos help you do just that. 

The content helps personalize your brand so you can serve your potential clients well. By sharing valuable information about properties, you also create personal connections with your viewers to establish credibility. 

Share Educational Content 

Real estate videos go beyond featuring luxury properties. They can also be informative, sharing value and knowledge among the interested audience. For instance, videos covering tips on buying a new home or offering insights into the local market attract viewers who may be interested to know these basics before making a purchase. 

Take a look at this informative video on how to buy a house in 2024. 

The YouTuber guides on easy steps to take to become a house owner. Isn't that informative? 

The importance of videos as part of your real estate business strategy is unquestionable. However, it is essential to have a plan to make the videos reach the masses. 

Why Should You Use Social Media Platforms for Real Estate Video Marketing?

As of April 2024, there were around 5.44 billion internet users, out of which 5.07 billion were social media users. These figures show an opportunity for your real estate business to grab the attention of as many real estate-interested people as possible in a short time. 

The power of social media platforms combined with the effectiveness of video marketing can create a direct impact on your target market's mind. 

Here is what social media platforms can do for your real estate video marketing strategy.

• Platforms like Instagram and Facebook help you reach a wider audience with your content. With 2.4 billion active users on Instagram and 2.9 billion monthly users on Facebook, you can definitely find a large market that may be interested in your real estate video content. 
• With targeted advertising features on social media platforms, you can reach people from specific demographics, interests, and locations. This allows you to capture the attention of people who may truly be interested in your real estate offerings. 
• Instagram live, or Facebook live features allow real-time coverage of a property. As a result, these mediums prove incredibly helpful in creating immersive experiences for your potential clients. 
• Video content featured on social media can improve your search engine ranking. This results in making your brand and listings a lot discoverable online. 
• With the help of detailed analytics of your videos on social media platforms, you can evaluate what your audience likes and dislikes. This can then further guide you to refine your marketing strategy as per your target market’s needs. 
• Lastly, social media is a cost-effective tool for spreading the word through real estate video marketing. Also, the returns on investments are high, again benefiting your venture’s goals. 

8 Ways To Use Social Media Platforms for Real Estate Video Marketing

When it comes to real estate video marketing, don't think twice when incorporating it into your social media strategy. However, only posting a video on a platform won't do. 

If you want to be a successful realtor, you must create unique and attractive videos for each social media platform and keep monitoring their performance. Here are 8 strategies to use social media platforms for real estate video marketing. 

1. Showcase Property Tours on YouTube, Instagram and Facebook

Property tours are the best types of videos that work for any real estate agency. They give a virtual tour of a property, highlighting key features, unique selling points, and the entire feel of the building to give the viewer an idea. 

The trick to making property tours interesting is using a high-quality camera that glides around from one corner of a house to another. Drone shots work great as well. If you want the video to work, add your vocals to the content, explaining each part of the property as the camera moves from one spot to another. 

Once the video is ready, post it on your social media channels such as YouTube, Facebook and Instagram. Use appropriate hashtags and captions to give a great definition to the video before anyone digs in to watch it. 

You can also share small clips of the video on Facebook and Instagram as opposed to posting the entire video. Share the YouTube link to the complete video on your stories to attract your audience to watch it there. 

Take a look at this property tour video. See how each section of the house is portrayed in detail. 

2. Create Neighborhood Guides for YouTube

Neighborhood guides are quite popular on YouTube. That's because they don't only give you an idea of a property but also the area around it. This information helps you know whether it is safe to live in a location or not. 

As a realtor, you can add these videos to your marketing strategy and then post them on YouTube to grab the attention of maximum interested individuals. 

When creating the best guides, don't forget to mention the cost of living in the area, employment rates, demographics, colleges and schools available, amenities, transport systems and crime rates. You can also compare the neighborhood with similar areas to draw a clear picture. 

Avoid over exaggerating the place or adding false content in your video. This may harm the trust many people may have on your content, resulting in harming your credibility. 

Want some inspiration? This video by Monica Church takes you through Seattle so you can know about the town well. 

3. Go Live on Facebook 

Live videos on Facebook truly work wonders because they help you showcase property tours and open houses in real-time. The live feature on this platform helps you engage with your audience as you assist them in touring a property via the screens of their phones. 

This strategy also helps you answer the questions of the interested clients right there and then, increasing your chances of finalizing a sale. 

Facebook live videos are pretty intuitive. Just follow the step-by-step instructions on the platform’s settings to go live. Title your session properly so the interested people would already have an idea of what’s in store for them. 

4. Share Client Testimonials on YouTube 

As a part of your real estate marketing strategy, use the power of your client testimonials to build trust.

This video on the channel, League Real Estate LLC, may give you an idea. Titled as The Hawkins, it features client testimonials of a family who bought their new home with the help of the real estate agency. 

Client testimonials always grab the attention, regardless of where you post them. Since they feature the perspective of real people, they hit the right spots with the interested audience. 

To increase the reach of the video, use lots of appropriate hashtags. Also, add a SEO-friendly description of the content so it optimizes well on YouTube and other relevant channels. 

5. Create Small Behind-the-Scene Clips for TikTok

TikTok currently has over 1 billion monthly active users. The platform is definitely popular, so why not use it for your real estate video marketing strategy? 

TikTok is best for posting short tours, behind-the-scenes videos, and quick reels. 

So, as a realtor, you can create a small video staging a home or preparing for an upcoming open house. You can also share a simple reel covering market insights or tips on finding a new home.

To increase your content’s visibility on TikTok, use trending music in your clips. Also, incorporate popular hashtags to make your video content viral. 

6. Create Video Pins on Pinterest 

Pinterest for real estate videos? Does it work? Yes, it does because Pinterest is all about visually appealing content, which your property tours may provide. 

You can use Pinterest to create video pins for your property tours. Once your content is ready and edited, make sure it fits Pinterest’s aspect ratio. Then, add a thumbnail to it before creating a pin and uploading the video with your website’s link. 

You can increase the reach of your video pin by adding relevant hashtags and tags. Additionally, increase engagement by responding to comments and messages on the pin. 

7. Collaborate With Social Media Influencers 

According to estimates, the influencer marketing worth will grow to almost $480 billion by 2027. Considered one of the most effective marketplaces, collaboration with influencers can be a game-changing step for your real estate video marketing strategy on social media platforms. 

How should you leverage the power of influencers for your real estate venture? Partner with local influencers or industry experts to create collaborative video content. 

You can either interview them or make short videos to show their connection with your brand. The goal is to reach the masses and also gain additional credibility. This strategy may also help you to tap into new networks of clients while giving your brand a new, fresh perspective. 

Bedrock Real Estate created a short film featuring dozens of local influencers in Detroit to make the residents proud of where they live. The video, Anthem By Us, shows the human side of the place, attracting potential interested clients. 

When selecting an influencer, you must look into a few things. 

• The price they charge for various platforms
• Their viewership and followers
• Any previous relevant work 
• Their credibility 

If an influencer matches your criteria, share your real estate video marketing plan and get them on board if both parties agree. 

8. Build Your Personalized Brand

Another way to use social media for real estate video marketing is to develop your own personal brand. By creating and posting content on yourself, your company and the team, you can add a personal touch to your offerings. 

You can make short clips for Instagram sharing what factors make you better than other agents in the area. Your story may help your potential clients choose you above the rest.

Make sure to pin the video post so anyone who visits your profile for the first time, watches your personal video before the rest of the posted content. 

Conclusion 

Your real estate video marketing strategy is incomplete without the inclusion of social media platforms. If you want to boost your content and simultaneously create brand awareness, try posting your videos on various social media channels, evaluate their performance, and make changes as required.