10 Tips for Creating Compelling Real Estate Testimonials

Have you ever watched real estate testimonials online? Well, most people don’t! You'd rather spend those minutes watching a new movie trailer or an upcoming product than looking at a face telling you about their experience with a real estate agent. 

Why is that? Because most real estate testimonial videos are either not compelling enough or worth watching. They fail to make an impression and are usually swiped up and away. 

If you own a real estate company, this post will help you solve this problem. Here are 10 tips to create real estate testimonial videos that make your audience leave what they're doing and watch them.

Why Do Real Estate Testimonials Videos Work?

Real estate testimonials show how content and satisfied actual customers are with a particular agent’s services. The main goal of these videos is to pass on positive experiences to others to convince them to contact the same agent or company.

Testimonial videos build trust between you and your customers, persuading them that you are what they need and will deliver what you promise. 

Statistics also vouch that real estate testimonial videos actually work. For example, businesses that use videos have an edge over their competitors by about 49% in revenue growth. Videos also increase the chances that people will purchase a specific product by 64%.

Check out these amazing examples of the best testimonial videos that really work by Yum Yum Videos:

What Should a Real Estate Testimonial Video Include?

A compelling real estate testimonial video should have all the elements needed to make an impact. Let’s break them down:

  • Client Introduction: The video must include a solid client introduction. You must convey that you are a credible business, and your name should be clear and prominent.
  • The Problem: Then, the problem must be highlighted so you can propose a solution.
  • The Solution: Of course, it must have a solution that’ll sell.
  • Opinion: A good real estate testimonial should have an unbiased opinion of the client.
  • Call to Action: Lastly, it must have a clear and concise CTA that directs viewers to you.

Which Clients Should Be Featured in a Testimonial Video?

You can’t select the whole sea of real estate testimonials. To make an impact, be very selective. 

Choose only the clients that have the following qualities:

  • Different backgrounds
  • Happy and delighted 
  • Enthusiastic about your service
  • Can deliver relatable content
  • Provide credible stories

10 Tips to Create Real Estate Testimonials

Video real estate testimonials have shifted the dynamics of the business world. No matter which industry you're in, be it property dealing, real estate sales, or even B2B real estate software houses, if done right, nothing beats the results you get from video marketing.

You get several views, leads, and sealed deals with these videos. So, are you up for some real magic? Let’s begin our top ten tips for creating compelling real estate testimonials.

1. The Content

When you get a good testimonial, you want to share it immediately. So, you'll create a little post or reel, put in the trending hashtags and a sentence or a few words, and post it.

But would people stop to look at it? Probably not!

That's because, after all, it is a video with boring content. The video needs to be exciting enough for people to stop and view it for a few minutes. You can use drama, emotions, and comparisons like before and after. All of these work well to get you the attention of the view.

You can also do comparison video testimonials of clients who have worked with another company and then with you. 

2. Kind of People to Feature

Next, choose the right type of clients to feature in your videos. This means you should get clients who look very compelling on camera. Feature dynamic personalities who have the potential to grab the first eye.

Finding the right clients is the key, and then comes the storyline. For a better idea, check out this video for the must-have testimonials on your page to drive sales:

You'll often find clients with nice stuff to say about you who fear the camera. That's a significant deal breaker. You can't feature them. So, instead of spending time and energy trying to convince or coercing them to appear on the screen, look for others you can feature. 

Being at ease on screen is very, very important. You can also try to find a good match, like spouses who have been married for a long time or a young couple just beginning their journey.

Feature humor that makes them look adorable, like loving gestures or anything that makes them worth watching.

Like here’s one of the best and cutest real estate testimonial examples:

3. Prepare Before Shoot 

Make sure to prepare for the shoot beforehand. Everything, including your equipment, must be ready.

Here are some of the things you need to look into before going ahead with the video shoot: 

  • Make sure your client is dressed in line with your brand. To avoid a fake look, it shouldn’t be too tacky or too business-like. Check out and share this video by Kat Elizabeth with your clients on what to wear on camera to look good:
  • Clear out the background. Shoot the video in your office, where your name will be displayed in the background. 
  • Use background music. It creates a soothing feeling and may help keep the customers or viewers glued to the speaker's voice. 
  • Use a high-quality video editor to fix the video length, unwanted sounds, etc.
  • Keep it short and sweet 

4. Sharing the Story

Next, hop on to your social media handles and share the exciting story. With an attractive looker and a compelling storyline, you have the hook. 

You may be able to just get the viewers to stop, stare, and listen to the person talking to them.

5. Questions in the Testimonial

The next thing you need to work on is the questions. Which question do you want the client to answer in the testimonial video?

Ask them about their experience or version of how they made the purchase. You may ask something like:

  • What were your expectations, or what were you looking for when you started looking for a home?
  • Which was the most challenging part of your decision?
  • At what point were you sure you had found the house? 
  • When did you know our agency was the one you would go with?

Asking clients for their experience around these lines will bring out the drama or exciting content that will be attention-grabbing. 

If you don’t want to ask these questions, you can assign this task to someone else. But remember that people are more comfortable talking to someone they know and are more likely to open up.

Tom Ferry shares some interesting questions to feature in your testimonials that’ll have a major impact on your sales:

6. Let the Clients do the Talking

You need to let the clients talk their hearts out. Do not interrupt them. Are they talking too much? No worries. You can edit the videos later to make them shorter.

Let them express emotion and tension in their videos. If you let them talk as much as they want, they will get more comfortable, and the content you will get will be far more interesting than if you give them limited screen time.

Let them narrate their story, feelings, and how you ultimately came into the story. This is the perfect way to highlight your service and stand out as the hero during their distress.

Remember, people want an end to their stories. So when the client cites how working with you was the best decision and how it was an experience that led to a visualized result, people will get their closure right there.

7. Ending CTA

Of course, the last thing the client should talk about is you. You can direct them there by asking them a good last question. You can ask them something like, “What would you say about our real estate agency to others watching this?” or “What advice would you give to your friends watching this video?” 

Of course, not all answers would be to your liking. You cannot get them to say only good stuff about you, as that would take away the purpose of the testimonial itself. But you can always edit and delete parts that seem inappropriate.

8. Video Quality and Production 

Next, you need to consider the quality of the video and the production.

Unlike other videos, which are all about shooting and putting up content as soon as possible, with real estate testimonials, you need to look into the quality.

These testimonials will stay live on your website or YouTube channel, so they're part of your website's appearance. That plays a significant role in attracting buyers, sellers, and others to your business. 

Be mindful of everything: the lighting, the audio, and the editing. Go through them twice or thrice if needed to create an excellent and impactful video. Even spend money on editing if you have to!

9. Coach Your Clients

Of course, you should never tell your clients what to say or give them a pre-written script. However, you should be ready to coach them as needed. Also, provide them with a heads-up about the questions you'll probably ask. That way, they can form a structure in their heads and respond appropriately and timely.

Give them an open view of your expectations so they can be more at ease. 

Make sure the video sounds genuine and authentic. It doesn't have to be perfect—it just has to be true!

10. Consider the Length

Most platforms only allow a few minutes of airtime, but a good testimonial for a real estate agent can be longer if it has a compelling storyline, an attention-grabbing face, and all the elements needed to make the perfect video. 

You can go for a 20 to 30-minute video testimonial. However, the ideal timeline would be 5 to 6 minutes. 

Remember that we have shorter attention spans today, so keep your testimonials limited to a few minutes to ensure that the viewers watch the whole video to the end of your CTA.

Here are some more tips and ways to generate real estate testimonials for your business by Jimmy Burgess:

Where Should You Upload Real Estate Testimonials?

Now that you have the video, where would you post it? Client testimonial videos are timeless and should be placed on your website and YouTube channel, at the very least.

Give them a separate page on your website and add links to your main front page, making them viewable and easy to find. Next, share them on social media channels. 

Social media channels give you the choice of uploading the whole video or parts of it in the form of reels, stories, etc. You also don't have to use them only once. You can introduce or promote them in pulses to keep the impact fresh in the customer's mind. 

YouTube and Facebook fare much better than other social media handles. You can upload the full versions or shorter clips with links to the complete video. 

You can also use these testimonial videos as promotional material and make them part of your listing presentations. Whether you show your portfolio to buyers or sellers, you can use these videos to prove your work ethic. 

But whatever you do, your client has the right to know how and where their face will be displayed. So, make sure to get their consent to share the video.

Wrap Up 

One of the best things about the real estate market is that video marketing is still not deeply entrenched in the segment.

That's why authentic, relatable, and specific videos about problems other potential customers might face will help you stand out from your competitors. 

Use this to your advantage. Get all the right video real estate broker testimonials and put them up on your website and social media handles, i.e., anywhere and everywhere you can. 

You will be amazed at the difference that will make!

Related Articles
Video Editing Techniques
July 14, 2024

10 Tips for Creating Compelling Real Estate Testimonials

blog
Real estate

Have you ever watched real estate testimonials online? Well, most people don’t! You'd rather spend those minutes watching a new movie trailer or an upcoming product than looking at a face telling you about their experience with a real estate agent. 

Why is that? Because most real estate testimonial videos are either not compelling enough or worth watching. They fail to make an impression and are usually swiped up and away. 

If you own a real estate company, this post will help you solve this problem. Here are 10 tips to create real estate testimonial videos that make your audience leave what they're doing and watch them.

Why Do Real Estate Testimonials Videos Work?

Real estate testimonials show how content and satisfied actual customers are with a particular agent’s services. The main goal of these videos is to pass on positive experiences to others to convince them to contact the same agent or company.

Testimonial videos build trust between you and your customers, persuading them that you are what they need and will deliver what you promise. 

Statistics also vouch that real estate testimonial videos actually work. For example, businesses that use videos have an edge over their competitors by about 49% in revenue growth. Videos also increase the chances that people will purchase a specific product by 64%.

Check out these amazing examples of the best testimonial videos that really work by Yum Yum Videos:

What Should a Real Estate Testimonial Video Include?

A compelling real estate testimonial video should have all the elements needed to make an impact. Let’s break them down:

  • Client Introduction: The video must include a solid client introduction. You must convey that you are a credible business, and your name should be clear and prominent.
  • The Problem: Then, the problem must be highlighted so you can propose a solution.
  • The Solution: Of course, it must have a solution that’ll sell.
  • Opinion: A good real estate testimonial should have an unbiased opinion of the client.
  • Call to Action: Lastly, it must have a clear and concise CTA that directs viewers to you.

Which Clients Should Be Featured in a Testimonial Video?

You can’t select the whole sea of real estate testimonials. To make an impact, be very selective. 

Choose only the clients that have the following qualities:

  • Different backgrounds
  • Happy and delighted 
  • Enthusiastic about your service
  • Can deliver relatable content
  • Provide credible stories

10 Tips to Create Real Estate Testimonials

Video real estate testimonials have shifted the dynamics of the business world. No matter which industry you're in, be it property dealing, real estate sales, or even B2B real estate software houses, if done right, nothing beats the results you get from video marketing.

You get several views, leads, and sealed deals with these videos. So, are you up for some real magic? Let’s begin our top ten tips for creating compelling real estate testimonials.

1. The Content

When you get a good testimonial, you want to share it immediately. So, you'll create a little post or reel, put in the trending hashtags and a sentence or a few words, and post it.

But would people stop to look at it? Probably not!

That's because, after all, it is a video with boring content. The video needs to be exciting enough for people to stop and view it for a few minutes. You can use drama, emotions, and comparisons like before and after. All of these work well to get you the attention of the view.

You can also do comparison video testimonials of clients who have worked with another company and then with you. 

2. Kind of People to Feature

Next, choose the right type of clients to feature in your videos. This means you should get clients who look very compelling on camera. Feature dynamic personalities who have the potential to grab the first eye.

Finding the right clients is the key, and then comes the storyline. For a better idea, check out this video for the must-have testimonials on your page to drive sales:

You'll often find clients with nice stuff to say about you who fear the camera. That's a significant deal breaker. You can't feature them. So, instead of spending time and energy trying to convince or coercing them to appear on the screen, look for others you can feature. 

Being at ease on screen is very, very important. You can also try to find a good match, like spouses who have been married for a long time or a young couple just beginning their journey.

Feature humor that makes them look adorable, like loving gestures or anything that makes them worth watching.

Like here’s one of the best and cutest real estate testimonial examples:

3. Prepare Before Shoot 

Make sure to prepare for the shoot beforehand. Everything, including your equipment, must be ready.

Here are some of the things you need to look into before going ahead with the video shoot: 

  • Make sure your client is dressed in line with your brand. To avoid a fake look, it shouldn’t be too tacky or too business-like. Check out and share this video by Kat Elizabeth with your clients on what to wear on camera to look good:
  • Clear out the background. Shoot the video in your office, where your name will be displayed in the background. 
  • Use background music. It creates a soothing feeling and may help keep the customers or viewers glued to the speaker's voice. 
  • Use a high-quality video editor to fix the video length, unwanted sounds, etc.
  • Keep it short and sweet 

4. Sharing the Story

Next, hop on to your social media handles and share the exciting story. With an attractive looker and a compelling storyline, you have the hook. 

You may be able to just get the viewers to stop, stare, and listen to the person talking to them.

5. Questions in the Testimonial

The next thing you need to work on is the questions. Which question do you want the client to answer in the testimonial video?

Ask them about their experience or version of how they made the purchase. You may ask something like:

  • What were your expectations, or what were you looking for when you started looking for a home?
  • Which was the most challenging part of your decision?
  • At what point were you sure you had found the house? 
  • When did you know our agency was the one you would go with?

Asking clients for their experience around these lines will bring out the drama or exciting content that will be attention-grabbing. 

If you don’t want to ask these questions, you can assign this task to someone else. But remember that people are more comfortable talking to someone they know and are more likely to open up.

Tom Ferry shares some interesting questions to feature in your testimonials that’ll have a major impact on your sales:

6. Let the Clients do the Talking

You need to let the clients talk their hearts out. Do not interrupt them. Are they talking too much? No worries. You can edit the videos later to make them shorter.

Let them express emotion and tension in their videos. If you let them talk as much as they want, they will get more comfortable, and the content you will get will be far more interesting than if you give them limited screen time.

Let them narrate their story, feelings, and how you ultimately came into the story. This is the perfect way to highlight your service and stand out as the hero during their distress.

Remember, people want an end to their stories. So when the client cites how working with you was the best decision and how it was an experience that led to a visualized result, people will get their closure right there.

7. Ending CTA

Of course, the last thing the client should talk about is you. You can direct them there by asking them a good last question. You can ask them something like, “What would you say about our real estate agency to others watching this?” or “What advice would you give to your friends watching this video?” 

Of course, not all answers would be to your liking. You cannot get them to say only good stuff about you, as that would take away the purpose of the testimonial itself. But you can always edit and delete parts that seem inappropriate.

8. Video Quality and Production 

Next, you need to consider the quality of the video and the production.

Unlike other videos, which are all about shooting and putting up content as soon as possible, with real estate testimonials, you need to look into the quality.

These testimonials will stay live on your website or YouTube channel, so they're part of your website's appearance. That plays a significant role in attracting buyers, sellers, and others to your business. 

Be mindful of everything: the lighting, the audio, and the editing. Go through them twice or thrice if needed to create an excellent and impactful video. Even spend money on editing if you have to!

9. Coach Your Clients

Of course, you should never tell your clients what to say or give them a pre-written script. However, you should be ready to coach them as needed. Also, provide them with a heads-up about the questions you'll probably ask. That way, they can form a structure in their heads and respond appropriately and timely.

Give them an open view of your expectations so they can be more at ease. 

Make sure the video sounds genuine and authentic. It doesn't have to be perfect—it just has to be true!

10. Consider the Length

Most platforms only allow a few minutes of airtime, but a good testimonial for a real estate agent can be longer if it has a compelling storyline, an attention-grabbing face, and all the elements needed to make the perfect video. 

You can go for a 20 to 30-minute video testimonial. However, the ideal timeline would be 5 to 6 minutes. 

Remember that we have shorter attention spans today, so keep your testimonials limited to a few minutes to ensure that the viewers watch the whole video to the end of your CTA.

Here are some more tips and ways to generate real estate testimonials for your business by Jimmy Burgess:

Where Should You Upload Real Estate Testimonials?

Now that you have the video, where would you post it? Client testimonial videos are timeless and should be placed on your website and YouTube channel, at the very least.

Give them a separate page on your website and add links to your main front page, making them viewable and easy to find. Next, share them on social media channels. 

Social media channels give you the choice of uploading the whole video or parts of it in the form of reels, stories, etc. You also don't have to use them only once. You can introduce or promote them in pulses to keep the impact fresh in the customer's mind. 

YouTube and Facebook fare much better than other social media handles. You can upload the full versions or shorter clips with links to the complete video. 

You can also use these testimonial videos as promotional material and make them part of your listing presentations. Whether you show your portfolio to buyers or sellers, you can use these videos to prove your work ethic. 

But whatever you do, your client has the right to know how and where their face will be displayed. So, make sure to get their consent to share the video.

Wrap Up 

One of the best things about the real estate market is that video marketing is still not deeply entrenched in the segment.

That's why authentic, relatable, and specific videos about problems other potential customers might face will help you stand out from your competitors. 

Use this to your advantage. Get all the right video real estate broker testimonials and put them up on your website and social media handles, i.e., anywhere and everywhere you can. 

You will be amazed at the difference that will make!

Don't forget to share this post!