According to Statista, the generative AI market is expected to be valued at $66.2 billion in 2024. That's an impressive growth, considering generative AI tools only became mainstream in the past few years. 

Today, AI tools can do anything from grading exams to generating videos and images for content creation. Both brands and individual creators can use AI for video production. 

Let's look at some popular tools to help you find the best AI video generator for your use cases. 

How to Use AI Video Generator? 

The working mechanism of each AI video generator is different. However, most of them use a text-to-video approach. 

You simply provide a prompt, such as ''Create a video about the benefits of using AI in marketing." The video generator will then create a video using stock footage, animations, images, and soundtrack

You can then tweak the video to your liking. For example, you may add your branding elements or change the background music. 

You can also add a voice-over to your video. Here are some videos you can create with AI video generators: 

• Social media ads
• Product/service demo videos
• Educational/informational videos 
• Animated explainer videos 
• Event promotions and recaps 
• Employee training videos 
• Social media content 

Top 9 AI Video Generators to Try 

What is the best AI video generator, you may ask? The answer depends on your specific needs. So, you get to decide that. However, before you can make a decision, you should be familiar with some of the best tools available. 

Here are a few of our top picks for AI video production tools. 

1. Synthesia 

‍Cost: Starter plan comes at $22 per month and Creator plan at $67 per month. Enterprise pricing is available upon request. 

Synthesia is one of the leading AI tools for video generation, with features like business templates, avatars, multiple languages, accents, and more. 

Some key features of Synthesia include: 

• Voices: You can select from 140+ voices and accents within the AI video generator. 
• AI Avatars: With over 160 avatars, you're spoilt for choice when it comes to choosing a character for your video. 
• Custom Avatars: You can also create custom avatars using your own images, making them perfect for branding purposes. 
• Video Templates: Synthesia has over 60 video templates made by professionals. 
• Scriptwriting: Synthesia's built-in AI script writer creates scripts for you with minimal input required. 

Pros 

• Integrates with over 30 platforms 
• Offers 60+ editable video templates 
• Allows you to clone videos made by other users 
• Has realistic avatars and voices 

Cons 

• Could be hard to use for first-time video creators 
• Limit of 120 minutes of video in the Starter plan 

2. InVideo AI 

‍Cost: The Basic plan is $25 per month, while the Max plan is $60 per month. A free plan is also available. 

Just like Synthesia, InVideo AI also makes video production with AI a breeze. The tool is ideal for marketers, content creators, entrepreneurs, and agencies. Some of its key features are: 

• Stock Media Library: InVideo has an extensive library of over 16 million media files, including photos, videos, and audio. 
• Text Prompt Editing: It's super easy to edit videos as you can just use text instructions. The changes will reflect instantly. 
• Script Maker: InVideo also has an AI script writer that creates custom scripts for your videos. 

Pros 

• Has an extensive stock media library 
• Offers AI voiceover generation 
• Has an AI scriptwriter 

Cons 

• Takes time to learn 
• Videos watermarked in the free version 

3. Descript 

‍Cost: The Creator plan costs $15 per person per month; the Pro plan is $30 per person. Enterprise pricing is available upon request. 

Designed particularly for podcasts, Descript is an AI video production tool for professionals. It's suitable for use cases where you need to collaborate with a team or other stakeholders. The tool supports multi-user collaboration and lets you share your projects with anyone for easy listening or viewing. 

Here are its notable features: 

• Podcasting: The tool lets you edit your audio, remove silences, add effects, include crossfades, and more. 
• Video Editing: With Descript's built-in video editor, you can add shapes, lines, images, arrows, and titles to your video. 
• Overdub: If you want to clone your voice, you can use Descript's Overdub feature. This AI feature is perfect for creating audiobooks, podcasts, and more. 
• Filler Word Removal: Descript's AI identifies filler words like uhs and ums and removes them from your audio automatically. 
• Transcription: It takes just one click for Descript to transcribe your audio into a text document. You can edit the transcription like you would in a word processor too. 

Pros 

• Supports transcription into 23 languages 
• Integrates with Slack, Podbean, Restream, Final Cut Pro, and other software 
• Offers tutorials to learn how to use the tool 
• Adds clarity to recorded audio 

Cons 

• Doesn't have advanced video editing features 
• Has a per-person pricing model

4. Colossyan 

‍Cost: Starter plan comes at $27 per month, and the Pro plan is $87 per month. Custom pricing is available for the Enterprise plan. 

Colossyan AI is primarily designed for workplace learning video generation, such as onboarding and training videos. However, you can also use it for other purposes, such as creating explainer videos, product demos, and marketing videos. 

It offers the following features: 

• Language Support: The AI video production tool supports more than 70 languages. 
• AI Actors: You can choose from 30+ AI actors. 
• Emotions and Age: Colossyan lets you adjust the emotions and age of the AI actors to fit your video's purpose. 
• Custom Avatar: If you do not want to use AI actors, you can also create a custom avatar for your video. 

Pros 

• Automates video translation into multiple languages 
• Supports video generation in multiple aspect ratios 
• Lets you add emotions to AI actors

Cons 

• Lacks diversity in AI actors 
• Only offers a 5-minute long free demo 

5. Pika 

Cost: Freemium model. Pricing is available upon request. 

The Pika AI video generator is a next-level tool that converts your image or text prompts into videos. Its features include: 

• Discord Interface: The Pika AI video generator works from within Discord. It offers a familiar and easy-to-use interface for users. 
• Community: There's an active community of Pika users where you can discuss and get help with using the tool. 
• Text Prompt Structuring: You can structure prompts with style, action, scene, medium, and other elemental keywords. 

Pros 

• Has a collaborative community 
• Free to use for 4-second videos 
• Allows easy customization

Cons 

• Depends on Discord 
• Has a learning curve  

6. Hour One 

‍Cost: The Lite plan costs $30 per month, and the Business plan comes at $112 per month. Custom pricing is available for the Enterprise plan. The free plan offers 3 minutes of free video per month. 

Hour One is another tool for video production with AI that assists you from start to finish in the whole process. Its offerings range from AI avatars and languages to designed templates and team collaboration. Here's a look at its features: 

• AI Avatars: You can localize your content to different audiences by choosing from any of the 30+ AI actors. 
• Custom Avatars: Want to make an AI that looks like your company's CEO? You can do that, too. 
• Languages and Voices: Hour One offers 100+ voices in different languages. You can adjust the tone, pauses, pronunciation, etc. 
• Voice Cloning: Clone your own voice or that of someone else with Hour One's voice cloning feature.
• 3D Templates: Hour One has a library of 3D immersive templates for different kinds of content like tutorials, training videos, product explainers, and more. 

Pros 

• Allows you to tailor your content for branding 
• Has affordable pricing plans 
• Offers immersive business templates 
• Lets you generate images, too 

Cons 

• Has a slow editor 
• Lacks realism in AI avatars 

7. Runway 

‍Cost: The Standard plan costs $12 per month; the Pro plan costs $28 per month, and the Unlimited plan comes at $76 per month. A free plan with 125 credits and 3 video projects every month is available. 

Runway is an AI research company that offers a multitude of tools, including one for video production. Whether you're a content creator, filmmaker, artist, business owner, or casual video editor, Runway has something for everyone. Here's a look at its features: 

• AI Tools: Runway offers more than 30 AI tools for everything from video generation to image editing. 
• Text to Video: The tool simply needs a text-based prompt to create animations and other video types. 
• Stabilization: Runway's AI can help stabilize shaky footage to make it look professional. 

Pros 

• Has an easy-to-use editor 
• Lets you apply one image's style to all frames in the video 
• Creates animated renders based on your mockups 
• Lets you cut out subjects in videos 

Cons 

• Requires extensive computing resources 
• Isn't suitable for users with limited technical knowledge 

8. Elai

‍Cost: The Basic plan is $23 per month, while the Advanced plan offers 50 minutes of video per month for $100. Custom pricing and a 1-minute free demo are also available. 

Elai is a text-to-video generator that lets you create AI videos for marketing, social media, and other use cases. 

While Elai has a lot of other features, its avatars take the spotlight. Elai has a library of premade avatars that you can use in your videos. You can also create custom avatars using your selfies or simply upload a photo to create an avatar. 

The cool thing about Elai is that it also lets you create an avatar of your company's mascot. Some other features include: 

• Languages: Thanks to its support for 65+ languages, Elai lets you create content for a large audience. 
• Aspect Ratios: You can choose from different aspect ratios to suit your video's platform. So, you don’t have to crop videos later or create separate versions for each of your social media accounts. 
• In-browser Video Generation: Elai generates videos directly in your browser, making it easy and convenient to use. 

Pros

• Offers multiple aspect ratios 
• Contains pre-designed video templates 
• Supports a wide range of languages 

Cons 

• Additional pricing for extra features like selfie avatar and voice cloning 
• Has a slow editor 

9. Pictory 

‍Cost: The Starter plan costs $29 per month, the Professional $59 per month, and the Teams $149 per month. A free trial is available with 3 video projects, each 10 minutes long. 

Pictory is a script-to-video creator that can turn your scripts or blog posts into videos in minutes. It could also be used as an NSFW AI video generator for adult blogs that might want video snippets to accompany their content. You don't have to type the script in Pictory; a link to your blog would suffice. 

Its features include: 

• Video Templates: You don't have to start from scratch. Pictory provides pre-designed video templates that you can easily customize with your own content. 
• Subtitles and Captions: Add subtitles and captions to your videos for a more engaging viewing experience. 
• Voice Generator: Pictory integrates with Eleven Labs to create realistic-sounding voices for your videos. 

Pros

• Lets you add captions to videos 
• Transcribes videos 
• Has an extensive template library 
• Supports multiple aspect ratios 

Cons 

• Only allows English voiceovers
• Doesn't always match the visuals to the script 

Conclusion 

Whether you're looking for a free AI video generator or need one specifically for your marketing use cases, there's a plethora of options suited to different users and budgets. 

Note that an AI video generator free version will be limited in features and video length, so it's always worth investing in a paid plan if you're planning on using these tools for professional purposes. 

However, we recommend checking the free trials and demos for at least three to five tools before you take your pick. Also, see what other features they offer, such as social media integrations or analytics tracking, to make the most of your AI video generator.