The new year is here, and we can already see many new marketing trends that will shape the digital landscape in 2023. As an online business owner, it is essential for you to know about the latest trends and prepare to embrace them early-on.

This way, you will get a head start on your competitors, attract new prospects, and convert them much easily.

Below are the top 5 marketing trends that will dominate 2023.

1. SHORT-FORM VIDEOS WILL BE TRENDING

We all now realize the power and importance of video marketing in our content strategy. Videos have become one of the most consumed forms of content. Viewers love to enjoy an engaging video that helps them understand a topic in a simple and fun way. This is why 82% of the global internet traffic came from videos in 2022!

Thus, videos will retain their power in 2023 as well. However, we will be seeing a lot more short-form videos this year. From YouTube Shorts to Instagram Reels, viewers are showering more love on short and catchy video content. As a result, 90% of the marketers that were using short-form videos will either maintain or increase their investment next year too.

Want to learn more about long-form vs. short-form YouTube videos? Check out this video! In case you want to grow your business with video marketing, this video will help you out!

2. INFLUENCER MARKETING WILL BECOME MORE COMMON

The influencer marketing industry reached a staggering $16.4 billion cap in 2022, and more than 75% of marketers came up with a dedicated budget for their influencer marketing campaigns.

Influencer marketing is an excellent strategy that helps businesses in reaching a wider audience and build strong social proof and trust online. And when their favorite celebrity or influencer promotes something, they tend to believe it quickly.  

This is why 17% of marketers are planning to invest in influencer marketing for the first time in 2023. While a large number of them will increase or maintain their investment.

If you also want to start your influence marketing campaigns in 2023, this video will help you out!

3. REAL-TIME MESSAGING WILL BE CRUCIAL

Modern-day customers expect instant responses to their queries and quick gratification for their purchase decisions. This is why real-time messaging is set to dominate the brand’s customer communication strategy in 2023.

In a Harvard Business Review survey, 40% of the participants accepted that better customer experience is an important part of digital transformation. Businesses can achieve this by closing the communication gaps between them and their customers. And that’s exactly why real-time chat and messaging services will be so important.  

Real-time messaging offers markets a way to get in touch with their customers instantly, offer them some exciting deals, take their feedback, and encourage them to shop again.

4. MOBILE OPTIMIZATION WILL BECOME A MUST

While optimizing your websites and e-commerce stores for smaller screens has been crucial for years now, it will become an absolute must in 2023. Today, 6.64 billion people use mobile devices all around the world. This accounts for almost 83% of the total population of the world.

From opening emails to online shopping, most people – especially Gen Z – prefer to do things from their mobile phones. Thus, businesses that are still not optimizing their websites for smaller screens can face several disadvantages next year.

5. BLOGGING IS HERE TO STAY

With the ever-increasing popularity of videos, Reels, carousels, and other short-form content, you may think that blogging will start to lose its charm in 2023. But this isn’t true at all. In fact, nine out of every ten marketers say that blogs are one of their favorite types of content that help them achieve their business goals.

Not only this, but companies that have blogs on their websites receive 55% more visitors than the ones who don’t invest in blogging. Creating high-quality blogs also helps marketers in increasing their Google search rankings, attract more customers to their websites, and increase their conversion rate.

Thus, with so many incredible benefits, we will be seeing blogging go from strength to strength in 2023 as well! Want to learn more about blogging? Hop on to this video!

WRAPPING UP

So there you go! These were our top 5 marketing trends that will dominate the digital world in 2023.

While most of these trends have been around for years, they will gain more importance and power next year. Needless to say, it will be interesting to watch how these trends will affect the online landscape and change the way we were doing digital marketing till now.

In case you are looking for a reliable partner to help you craft a powerful content marketing strategy for 2023? INDIRAP can help you out!