Everyone knows Summer is the perfect time to make your content sizzle. We’ve gathered some of the season’s best marketing strategies to help you stand out and get that summer lovin’ feeling all year long.

Summer marketing trends mean tailoring your content around warm weather activities and interests. Changing the look and feel of your content seasonally gives the impression your brand is always up-to-date and relevant.

If you feel like you hit a summer sales slump before the season got into full swing, consider some of the most common reasons market strategies may flop. Don’t despair; we have a sunny forecast for your marketing campaign.

Turn up the heat by exploring and creating relationships with brand influencers.

Remember, some of them probably work for you. Empower your employees to share the stories that highlight what makes your company stand out above the rest.

Summer is a time to be a little more revealing. Industry experts say show what you’re made of. As a result, consumers have a higher level of trust in brands that are authentic and willing to engage in a conversation.

SHORT-FORM VIDEOS FOR THE LONG SUMMER MONTHS

Video content remains the number one marketing format in 2022. “Keep it Tight; Keep it Right” should be the marketing strategy motto.  

Compelling videos, pics, and messaging drive more traffic to your site and are valuable for SEO.

Marketing experts agree that in 2022 videos are the best way to tell your company’s story and show your corporate personality, so let it shine!

HAVE FUN

Potential customers are more likely to visit your site and share your content with others if it’s creative, witty, relatable in their lives, or contains unique information.

Consider participating in an existing event with your people and your brand front and center. Or sponsor a new event.

During the summer, many people are on vacation or just want to be out and about as much as possible. That presents a wealth of opportunities to make in-person connections with your community and potential customers. Leveraging blogs and social media posts with content from the events keeps the momentum going well into winter’s frigid months.

Think film and music festivals, foot or bike races, community street parties, or a holiday gathering like the biggest July 4th fireworks show in your area.

Picking the correct phrases and hashtags depends on your company’s niche in the market and the customers you’d most like to attract and convert.

In addition to identifying good keywords, consider mixing in summertime phrases in blog titles and as your CTA buttons on your site. For example:

• Click to sea more
• Walking on sunshine
• Sea you there
• Summer, sparkle, and shine
  
  

On social media, go for hashtags that mesh with your business, the events you sponsor or participate in, and what your clients are interested in right now.

• #paradisefound
• #lakelife
• #shellabrate
• #summertimevibes

CRUNCH THE NUMBERS

School and work life tend to slow down as the days get longer and hotter.

While your competitors shift into slo-mo, it’s time for you to seize opportunities to evaluate sales metrics, audit your goals, and adjust your strategy and sales forecast.

We’re halfway through the year, so the time is right.

Here’s a short checklist of the powerhouse tools that build great marketing campaigns:

• Create excellent content and update it regularly
• Manage your presence over multiple social media sites
• Craft brand strategy
• Ad campaigns, including PPC and SEM
• Email blasts and drips

Don’t discount the lessons learned from operating a business during the pandemic. The sun can’t set fast enough on that chapter, but you can leverage the silver lining.

LONGER DAYS. BIGGER SALES.

Remember, you’re not creating one three-month strategy. Making a summer marketing splash is sure to connect you to customers who will stay with you through the coming seasons. Bonus: you’re creating a great roadmap you can easily recycle and refurbish next summer.

Just like bold summer colors in clothing, spice up your content to grab more attention.

Give your CTA button some summer bling. Consider making website and social media photos summer-specific. E-mail blasts and drips should also feature a few warm weather touches in tone and graphics.

LET US HELP

Marketing strategy and search engine optimization are not do-it-yourself projects. Instead, tapping into professionals with expertise in the latest trends and tricks of the trade frees you up to build your business.

Consider that keywords within your content are no longer enough. To be successful, you need to capture the user’s intent. Google’s algorithm changes daily, and its marketing strategy needs to do the same to reach the coveted first search page.

Don’t forget people are looking for you on the fly. More web searches and queries take place on mobile devices than computers these days. So your site and all of its content must be optimized so your brilliant blogs, emails, and ad campaigns will display flawlessly.

Put any summertime blues in your review. The time is right to boost business to the next level. Find out how to show up and show out on more screens and earn more clicks and revenue. INDIRAP is ready to help you get started today.