The photography you use to present your brand to the world says so much. If you were to look at yours right now, what would it say?

In this article, we’re focusing on all things brand photography –the different types, why it’s important, and how to use it to bring your brand to life. You ready? Let’s get started👇👇

AT A GLANCE:

• Importance of Brand Photography
• Stats
• Types of Photography
• Extra Insights

THE IMPORTANCE OF BRAND PHOTOGRAPHY

We live in a visual world. There’s no getting around it. And how you present your brand visually can honestly make or break your business.

LET'S LOOK AT THE STATS

• 60% of consumers say they’re more likely to consider or contact a business that has an image show up in local search results.
• Images on Facebook receive 20% more engagement than videos and 352% more engagement than links.
• 67% of consumers say that the quality of a product image is “very important” in selecting and purchasing the product.
• 63% of customers value the quality of a product’s image over product-specific information.
• People remember only 10% of information three days after hearing it, on average; adding a picture can improve recall to 65%.

Source: MDG Advertising

It really doesn’t matter how amazing your brand or product is. If you’re not showcasing it in the best light possible, you’re losing sales. Period.

INCREASES ENGAGEMENT

People don’t engage with boring content. So if you’re hoping to increase your audience engagement, providing unique, engaging, and high-quality images is one of your best chances to stand out and grab people’s attention.

Any brand can use stock images. What photos can you provide that no other brand can? What’s something you can capture that will really set you apart and give people a reason to interact with you?

We’re not saying you need to suddenly become national geographic. But if you think your brand is too boring for exciting or quality photos, then you’re honestly selling yourself short. You deserve more.

BUILDS TRUST

Photography can offer transparency in a way that words simply can’t. The images you provide are often going to act as your brand’s first impression to consumers. So it’s important that they’re painting an accurate picture.

Imagine you’re using a dating app, how much would you trust someone with a picture clearly taken years ago? Or, even worse, no pictures at all? It just comes across as sketchy.

People want to know who they’re doing business with, so show them!

OFFERS VERSATILITY

One of the benefits of having a library of high-quality images is the amount you’re able to do with it.

In our opinion, visual imagery holds most of the weight when it comes to branding and marketing in general. It’s what draws people in and sets the overall tone.

TYPES OF BRAND PHOTOGRAPHY

PRODUCT

Yeah sometimes you need a plain product show with with a white backdrop, but how else can you bring the product to life? We love showing products in use, with props, close up details, or in various locations to really provide a story with each image.

TEAM PHOTOS // HEADSHOTS

Who says headshots or team photos need to be boring?? Updating your team photos regularly gives you the opportunity to play around with new locations, vibes, seasons, outfits, anything! These are the faces of your business! Make sure they represent you accurately.  

LIFESTYLE

This is where you can get really creative and add some extra elements that wouldn’t normally fly in a standard headshot or team photo. Show off your brand’s personality with meaningful locations, props that tell a story, or actively engaging in an activity. It’s a great way to give your audience a peak at who you are beyond your business.  

CLIENT PHOTOS

We love capturing candid moments between brands and their clients. It offers potential clients a chance to see what working with you looks like and makes for great social content to share with both of your audiences.

BTS (BEHIND THE SCENES)

Similar to lifestyle but with more of a focus on your business. What does a day at your office look like? What’s your brand culture like? These are a great opportunity to lift the curtain and invite your audience the transparency they crave.

LOCATION

Interior and exterior shots are so important to have for any business. Whether it’s your office, a real estate listing, an even space. It’s a great way to set the scene for your audience and really allow them to digitally experience a setting.

EVENT

If you host an event without capturing photos, did it ever even happen? Sorta kidding, but honestly, having professional photos from previous events make for incredible future promotions and recaps. Because you really shouldn’t rely on iPhone captured images from attendees 😬

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QUALITY OR QUANTITY?

If we had to choose, we’d say it’s better to have a smaller selection of high-quality images than a wide range of crappy ones. But why choose?

At INDIRAP, we’re consistently curating a steady stream of high-quality photos. Some we use right away, others we organize and store for future projects or edit and sprinkle them throughout our marketing strategies.

We’ve found so much value in having a constantly growing library of professional photos. It shows that we put time and effort into the work that we do and are constantly moving forward.

MORE THAN JUST A CAMERA

Anyone with a camera can call themselves a photographer. But those in the photography business know that the camera plays the smallest role. There’s an insane amount of thought that goes into each and every shot.

Scheduling and planning for optimal lighting. Advising clients on what to wear. All of the time and skill that goes into the editing process. Being on-site to communicate with the client, answer their questions, and educate them on the process.

It’s a team effort that goes far beyond the push of a button.

HOW OFTEN SHOULD YOU REFRESH?

Think of scheduling shoots like scheduling trips to the doctor, or getting your haircut. It’s just basic maintenance that really shouldn’t be put off. Obviously, every brand is different, but regardless, having monthly or at least quarterly shoots is going to provide a wealth of photography at your disposal.

THERE YA HAVE IT

We know it’s a lot, but once you make it a habit to regularly capture professional photography of your brand, you’ll quickly realize all the advantages and start reaping the benefits.

You have an important business and you’re great at what you do. The world deserves to see it and you deserve to showcase yourself in the best light possible.

And of course if you need help showing yourself off, we’re always here for ya!